About

In today’s economy, information technology (IT) has fundamentally transformed the availability of information, which in turn has changed the economics and business practices in a wide range of industries. Dramatic advances in information technology and the nature of economic competition are forcing firms to come up with new ways of organizing work. At the NUS School of Computing, as in many other leading universities, there is a growing interest in the application of economics to numerous new research frontiers in e-commerce, information technology products and industries, and the use of information and IT in business and society. The group’s research encompasses cutting-edge studies that address salient business and societal level questions that intersect with business analytics, social media, mobile marketing, digitization of social processes, and the power of crowds. This group uses state-of-the-art methodologies including field experiments, analytical modelling, and econometric modelling to improve our understanding of the fast-changing digitized world. Key themes of this research are: