Associate Professor
Vice Dean (Corporate Relations)
BSc (Hons 1st Class) (NUS)
MSc (NUS)
PhD (University of Chicago)
 
Phone : (+65) 6516 2832
Fax     : (+65) 6779 4580
 
 

Profile

Dr. Goh Khim Yong is an Associate Professor of Information Systems and Vice Dean (Corporate Relations) of the School of Computing at The National University of Singapore (NUS). He received his Ph.D. degree (2005) in Business Administration (Marketing: Economics and Quantitative Methods) from The University of Chicago, Booth School of Business. He holds a B.Sc. (First Class Honours) degree (1997) in Computer and Information Sciences and a M.Sc. degree (1998) in Information Systems from The National University of Singapore.

Dr. Goh’s research and teaching interests include consumer and firm behaviors in markets with network and social interaction effects, marketing and advertising in digital media environments, competitive product, pricing and promotional strategies in IT-mediated markets, and applied econometric and data analytic methods. In his research and consulting activities, Dr. Goh has worked on business analytics and customer data analytics projects with various businesses and organizations from Singapore, United States, China, Japan, Korea and Australia, spanning industry vertical sectors such as e-commerce, interactive digital media, social media, news print media, retailing, advertising, government, food and beverage, healthcare and pharmaceutical sectors.

Dr. Goh’s research work has been published in top-ranked international academic journals such as Management Science, Journal of Marketing Research, MISQ Quarterly, Information Systems Research, IEEE Transactions on Engineering Management, Journal of the Association for Information Systems, Information and Management, International Journal of Production Research, Journal of Interactive Marketing, and Journal of Electronic Commerce Research. He has also presented papers in the International Conference on Information Systems, Annual Workshop on Information Technology and Systems, INFORMS Marketing Science Conference, Workshop on Information Systems and Economics, Hawaii International Conference on System Sciences, and IDA Infocomm Professional Development Forum. He has also served in the program committees of the International Conference on Information Systems and the Pacific Asia Conference on Information Systems as an associate editor and track co-chair. His opinions and comments on various research findings and industry developments have also been cited in various popular news publications or channels such as Straits Times, Channel NewsAsia, 联合早报, ZDNet Asia, Capital Ideas and Investor’s Business Daily.

In his teaching engagements, Dr. Goh has instructed various students from undergraduate, post-graduate and industry executive students in the NUS School of Computing, NUS Business School, NUS Strategic Technology Management Institute, NUS Business Analytics Centre and the University of Chicago, Booth School of Business (Executive MBA programme). He has been recently involved in spearheading the development and launch of new NUS bachelor and master degree programmes in Business Analytics.

 

Research Interests

  • Marketing and advertising in digital media environments
  • Consumer & firm behaviors in markets with network and social interaction effects
  • Competitive product, pricing and promotional strategies in IT-mediated markets
  • Econometric and markov chain monte carlo methods

Current Projects

  • Mobile advertising/marketing and consumer responses
  • User-generated content on social-mobile media and consumer behaviors
  • Product networks and samplings on e-commerce platforms
  • Stakeholder/ patient/ user relationship engagement in healthcare contexts

Selected Journal Publications

Lin, Z., Goh, K.Y., and Heng, C.S., “The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability”, MIS Quarterly, 41(2), 2017, June, pp. 397-426.

Chen, Y., Bharadwaj, A., and Goh, K.Y., “An Empirical Analysis of Intellectual Property Rights Sharing in Software Development Outsourcing”, MIS Quarterly, 41(1), 2017, March, pp. 131-161.

Wu, J., Li, H., Lin, Z., and Goh, K.Y., “How Big Data and Analytics Reshape the Wearable Device Market - The Context of E-Health”, International Journal of Production Research, 55(17), 2017, July, pp. 5168-5182.

Wu, J., Goh, K.Y., Li, H., Luo, C., and Zheng, H., “The Effects of Communication Patterns on the Success of Open Source Software Projects: An Empirical Analysis from Social Network Perspectives”, Journal of Global Information Management, 24(4), 2016, October, pp. 22-44.

Goh, K.Y., Hui, K.L., and Png, I.P.L., “Privacy and Marketing Externalities: Evidence from Do Not Call”, Management Science, 61(12), 2015, December, pp. 2982-3000.

Goh, K.Y., Tan, C.H., and Teo, H.H., “Stated Choice Analysis of Conditional Purchase and Information Cue Effects in Online Group Purchase”, Journal of the Association for Information Systems, 16(9), 2015, September, pp. 738-765.

Goh, K.Y., Heng, C.S., and Lin, Z., “Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content”, Information Systems Research, 24(1), 2013, March, pp. 88-107.

Goh, K.Y., Hui, K.L., and Png, I.P.L., “Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry”, Management Science, 57(9), 2011, September, pp. 1640-1654.

Manchanda, P., Dube, J.P., Goh, K.Y., and Chintagunta, P.K. ,"The Effect of Banner Advertising on Internet Purchasing", Journal of Marketing Research, 43(1), 2006, February, pp. 98-108.

Chintagunta, P.K., Dubé, J.P., and Goh, K.Y., "Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models", Management Science, 51(5), 2005, May, pp. 832-849.

Selected Conference Publications

Li, D., Goh, K.Y., and Heng, C.S., “Price Competition and Demand for Online Content: Uncovering the Role of Content Differentiation and Network Structure”, in Proceedings of the 38th International Conference on Information Systems, Seoul, South Korea, December 10-13, 2017, accepted.

Zhang, Y., Goh, K.Y., and Lin, Z., “Investigating the Sales Spillover Effects of Online Product Sampling in E-Commerce”, in Proceedings of the 38th International Conference on Information Systems, Seoul, South Korea, December 10-13, 2017, accepted.

Han, Y., Goh, K.Y., Kim, S.H., and Phan, T.Q., “The Effect of Mental Stress on Mobile Ad Response Behavior”, 13th Symposium on Statistical Challenges in E-Commerce Research, Ho Chi Minh City, Vietnam, June 26-28, 2017.

Oh, H., Phan, T.Q., and Goh, K.Y., “Are You What You Tweet? The Impact of News Sentiment on Interplays between News Readership and Social Media Sharing”, 13th Symposium on Statistical Challenges in E-Commerce Research, Ho Chi Minh City, Vietnam, June 26-28, 2017.

Han, Y., Goh, K.Y., Kim, S.H., and Phan, T.Q., “The Effect of Mental Stress on Mobile Ad Response Behavior”, 28th Workshop on Information Systems and Economics, Dublin, Ireland, December 14-16, 2016.

Li, D., Goh, K.Y., and Heng, C.S., “Monetizing User-Generated Content in FinTech: An Empirical Study of a Social Investing Site”, in Proceedings of the 37th International Conference on Information Systems, Dublin, Ireland, December 11-14, 2016.

Zhao, Y., Goh, K.Y., and Hou, L., “Evaluating the Effectiveness of Online Customer Touchpoints in Omni-Channel Environments”, in Proceedings of the 37th International Conference on Information Systems, Dublin, Ireland, December 11-14, 2016.

Song, J., Goh, K.Y., and Phan, T.Q., “Consumers’ Endorsement Effects on Marketer and User-Generated Content in a Social Media Brand Community”, in Proceedings of the 20th Pacific Asia Conference on Information Systems, Chiayi, Taiwan, June 27-July 1, 2016 (Best Paper Award (Completed Research) nominee).

Bhattacharya, P., Phan, T.Q., and Goh, K.Y., “The Value of Social Media Brand Pages: Investigating the Effects of Self-Presentation at Online Social Network Sites on Offline Purchases”, 12th Symposium on Statistical Challenges in E-Commerce Research, Naxos Island, Greece, June 22-24, 2016.

Li, M., Oh, H., Phan, T.Q., and Goh, K.Y., “The Impacts of News Sentiment on the Interplay between Digital News Consumption and Social Media Sharing”, 27th Workshop on Information Systems and Economics, Dallas, Texas, December 12-13, 2015.

Teaching

  • IS6004 Econometrics for IS Research

  • IS3222 IT and Customer Relationship Management

  • BT4211 Data-Driven Marketing

Awards and Honours

  • China Information Economics Society, 2011-2015 Young Scholar Innovation Award (2016)
  • Pacific-Asia Conference on Information Systems, Best Paper Award (Completed Research) nominee (2016)
  • National University of Singapore, Faculty Teaching Excellence Award (2013-2014)
  • International Conference on Information Systems, Best Research-in-Progress Paper Award Runner-Up (2014)

  • Singapore-MIT Alliance for Research and Technology (SMART), Innovation Centre Explorer Grant Award (2012)

  • International Conference on Information Systems, Best Conference Paper Award nominee (2011)

  • International Conference on Information Systems, Best Conference Theme Paper Award nominee (2003)

  • University of Chicago, Graduate School of Business, Dean’s Commendation Award for Teaching Excellence and Exceptional Service to Executive MBA program (2003)

  • INFORMS Society for Marketing Science Doctoral Consortium Fellow (2003)

  • Yeck Scholar, John D. Yeck Center for Advanced Studies in Direct and Interactive Marketing, Direct Marketing Educational Foundation (2003)

  • INFORMS College of Marketing Doctoral Consortium Fellow (2002)

  • 32nd Annual Albert Haring Symposium Delegate, Indiana University (2002)

  • University of Chicago, Graduate School of Business, Ph.D. Fellowship (2000-2005)

  • University of Chicago, Joseph A. Pickler Ph.D. Fellowship (2000-2001)

  • National University of Singapore, Overseas Graduate Scholarship (2000-2005)

  • Public Service Commission, Local Merit Scholarship (1993-1997)