| GOH, Khim Yong |
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Dr. Goh Khim Yong is an Assistant
Professor in the Department of Information Systems at The National
University of Singapore (NUS). He received his Ph.D. degree (2005)
in Business Administration (Marketing) from The University of Chicago,
Graduate School of Business. He holds a B.Sc. (First Class Honours)
degree (1997) in Computer and Information Sciences and a M.Sc.
degree (1998) in Information Systems from The National University
of Singapore. Prior to embarking his doctoral study, he was an
IT consultant in the industry and a research scholar in the university.
His research
interests include consumer purchase behavior models, empirical
industrial organization models, high-tech product marketing, Internet
and direct marketing. His research work has been published or is
forthcoming in journals such as Management Science and Journal
of Marketing Research. He has also presented papers in the International
Conference on Information Systems, Annual Workshop on
Information Technology and Systems, Marketing Science
Conference, Albert
Haring Symposium, and INFORMS-Cornell
Conference on Pricing Research.
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| Research Interests
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Direct Marketing and Internet Marketing
Competitive Pricing
and Advertising
Empirical Models of Information Technology and
Industrial Organization
Econometric and Markov Chain Monte Carlo
Methods |
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| Current Projects |
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Retail Catalog Design, Pricing and Consumer Behavior
Consumer
Choice of Technology Products under Network and Branding Effects
Online Social Networks and Herding |
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| Selected Publications
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Manchanda, P., Dubé, J.P., Goh, K.Y., and
Chintagunta, P.K., “The Effect of Banner Advertising on Internet
Purchasing”, Journal
of Marketing Research, 43(1), 2006, forthcoming (February
2006).
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Chintagunta, P.K., Dubé, J.P., and Goh,
K.Y., “Beyond the
Endogeneity Bias: The Effect of Unmeasured Brand Characteristics
on Household-Level Brand Choice Models”, Management Science,
51(5), 2005, pp. 832-849.
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Goh, K.Y., Lee, C.S., and Lee, C.H., “IT Product
Bundling in the Presence of Complementarities, Quality Uncertainty
and Network Effects: An Agent-Based Approach”, in Proceedings
of the 24th Annual International Conference on Information Systems,
Seattle, Washington, December 14-17, 2003, pp. 497-510 (Best Conference
Theme Paper Nominee).
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Lee, C.S., Goh, K.Y., and Lee, C.H., “On-line Trade
Negotiations: A Study of Perceived Fairness of Negotiation-Support
Tools Usage”,
in Proceedings of the 63rd Annual Meeting of the Academy of
Management Conference, Seattle, Washington, August 1-6, 2003,
pp. 17 (OCIS Paper Abstracts).
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Goh, K.Y., Teo, H.H., and Wei, K.K., “Computer-Supported
Negotiations: An Experimental Study of Bargaining in Electronic
Commerce”, in Proceedings
of the 21st Annual International Conference on Information Systems,
Brisbane, Australia, December 10-13, 2000, pp. 104-116. |
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Goh, K.Y., Teo, H.H., and Wei, K.K., “Electronic
Markets and Intelligent Agents: An Experimental Study of the Economics
of Electronic Commerce”, in Proceedings of the 19th Annual
International Conference on Information Systems, Helsinki,
Finland, December 13-16, 1998, pp. 293-295. |
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| Teaching |
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| CS3265: Economics of E-Business |
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GOH Khim Yong |
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Assistant Professor
BSc (Hons) (NUS)
MSc (NUS)
PhD (University of Chicago)
Tel: (65) 6516-2832
Fax: (65) 6779-1610
E-mail: [gohky@comp.nus.edu.sg]
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