HENG Cheng Suang

Assistant Professor
BSc (Hons) (NUS)
MSc (NUS)
PhD (Stanford University)
Phone (+65) 6601 2268
Fax(+65) 6779 7365
Emailhengcs@comp.nus.edu.sg
Webwww.comp.nus.edu.sg/~hengcs/

Profile

Dr. Heng Cheng Suang is an Assistant Professor at the Department of Information Systems, School of Computing of the National University of Singapore (NUS). He received his Ph.D. (Organization, Technology and Entrepreneurship) from Stanford University, Management Science & Engineering Department. Prior to his post graduate studies, he worked with the former Singapore Trade Development Board (now known as International Enterprise) as a Senior Trade Officer (Information, Technology & Communications). He also had his internship in Chartered Industries of Singapore and Apple Computer (Singapore).

Dr. Heng is currently a Fellow of the NUS Teaching Academy. He also serves in the Faculty Teaching Excellence Committee and NUS Overseas Colleges (NOC) Steering Committee. He has been appointed onto the Editorial Review Board of IEEE Transactions on Engineering Management (TEM), having served as the Track Chair for Pacific Asia Conference on Information Systems (2015, 2014, 2013), Associate Editor for International Conference on Information Systems (2015, 2014, 2012, 2011), and a reviewer for top journals such as MIS Quarterly, Information Systems Research, IEEE Transactions on Engineering Management, and others.

Dr Heng has been awarded teaching excellence for consecutive years and hence, he has been placed on the Honours Roll.

  • 2013/2014 NUS Annual Teaching Excellence Award (Honour Roll)
  • 2012/2013 NUS Annual Teaching Excellence Award
  • 2011/2012 NUS Annual Teaching Excellence Award
  • 2010/2011 NUS Annual Teaching Excellence Award
  • 2012/2013 SOC Faculty Teaching Excellence Award (Honour Roll)
  • 2011/2012 SOC Faculty Teaching Excellence Award
  • 2010/2011 SOC Faculty Teaching Excellence Award
  • 2009/2010 SOC Faculty Teaching Excellence Award

Research Interests

Dr. Heng’s primary research focuses on how organizations strategize their use of IT. In recent years, while some organizations have begun exploiting social media and other digital platform for better branding and marketing of their products, some organizations have embarked on several innovations and entrepreneurial spawning with the possibilities conferred by new technology. In contrast, some organizations still regard IT department as a cost centre and would rather opt for IT outsourcing. Given these divided opinions, Dr. Heng’s 3 research streams focus on “Organization Strategy with Information Technology”

  • Research Stream 1: Strategic Use of Social Media & New Digital Media
  • Research Stream 2: IT Entrepreneurship & Innovation
  • Research Stream 3: IT Outsourcing & Escalation Decisions

Selected Publications

  • Forthcoming. MIS Quarterly (MISQ) “The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability.” Co-authors: Lin, Z., & Goh, K. Y.
  • Forthcoming. Journal of Management Information Systems (JMIS) “The Paradoxes of Word-of-Mouth in Electronic Commerce.” Co-author: Lin, Z.
  • 2015. International Conference on Information Systems (ICIS) “Why Do Users Abandon Online Social Network Sites? A Case Study of the Social Capital Paradox.” Co-authors: Wang, Y., Zhang, X, & Peng, J.
  • 2015. China Summer Workshop on Information Management (CSWIM) “The Making of Entrepreneurs from the IT Industry: Evidences from a Quasi Experiment with a Finite Mixture Model.” Co-authors: Chen, Q., & Huang, K. W. * Best Paper Nominee *
  • 2014. International Conference on Information Systems (ICIS) “IT Investment: The Unexpected Effects on Entrepreneurial Spawning.” Co-authors: Chen, Q., & Huang, K. W.
  • 2014. OASIS Workshop “Social Media Migration for Marketing: Evidence from Startups.” Co-authors: Zhou, Y., Ding, Y., & Kankanhalli, A. M.  
  • 2013. Information Systems Research (ISR) “Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content.” 24(1): 88-107. Co-authors: Goh, K. Y., & Lin, Z.
  • 2013. Information Systems Research (ISR) “Privacy Concerns and Privacy-Protective Behavior in Synchronous Online Social Interactions.” 24(3): 579-595. Co-authors: Jiang, Z., & Choi, B. C. F.
  • 2013. International Conference on Information Systems (ICIS) “Strategizing the IT Entrepreneurial Teams: A Dynamic Equilibrium Perspective.” Co-author: Feng. Y.
  • 2013. International Association for Chinese Management Research (IACMR) “To Better Leverage Government R&D Grants for IT Innovation: Are Past R&D Experience Capability or Liability?” Co-authors: Chen, J., & Tan, B. C. Y.
  • 2012. International Conference on Information Systems (ICIS) “"Effects of Government Research and Development Grants on IT Entrepreneurial Firm Performance: A New Perspective of Exploration versus Exploitation.” Co-authors: Chen, J., & Tan, B. C. Y.
  • 2012. International Conference on Electronic Commerce (ICEC) “Contract Renegotiation and Bargaining Power: Evidence from IT-related Outsourcing Contracts". Co-author: Chen, Y. * Best Theme Paper Award *
  • 2010. International Conference on Information Systems (ICIS) “Helping or Hampering: Effects of IT Outsourcing on Client’s Product Innovation.” Co-author: Feng, Y.
  • 2009. International Conference on Information Systems (ICIS) “Investigating Vendors’ Decision to Terminate IT Outsourcing Contracts.” Co-authors: Du, W., & Feng, Y.
  • 2009. International Conference on Information Systems (ICIS) “Multi-Vendor Outsourcing: Relational Structures and Organizational Learning From a Social Relation Perspective.” Co-authors: Lee, J. N., & Lee, J.
  • 2003. Journal of the AIS (JAIS) “Willingness to Continue with Software Projects: Effects of Feedback Direction and Optimism under High and Low Accountability Conditions.” 4(4): 171-194. Co-authors: Tan, B. C. Y., & Wei, K. K.
  • 2003. Information & Management (I&M) “De-escalation of Commitment in Software Projects: Who Matters? What Matters?” 41(1): 99-110. Co-authors: Tan, B. C. Y., & Wei, K. K.

Teaching

  • IS3150: Digital and New Media Marketing
  • CS3266: E-Commerce Technologies
  • IS4226: IT Outsourcing & Offshoring Management
  • CS5259: Information Technology Outsourcing
  • IS6001: Qualitative Methods for IS Research

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