School of Computing
Department of Information Systems
Research AreasElectronic Commerce
Electronic commerce consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. In this context, several issues need to be addressed, such as the adoption and impact of these technological innovations, various IT-mechanisms to facilitate online transaction, information asymmetry between buyers and sellers, customer relationship management, online customer decision support, and digital marketing.
Specifically, we have carried out research projects to understand how to improve customers’ product understanding via IT-enabled product presentation technologies, such as virtual reality and interactive multimedia. We have also developed and examined alternative designs for product recommendation agent in order to enhance the recommendation accuracy and relevance. Our research also covers the deployment of various interactive advertising strategies with the aim to help online merchants to attract and persuade potential customers. Recently, we have initiated new research projects to investigate the collaboration patterns among remotely-located online shoppers so that they can make informed collaborative product decisions.
Selected Publications
Zhu, L., Benbasat, I. and Jiang, Z. "Let’s Shop Online Together: An Empirical Investigation of Collaborative Online Shopping Support," Information Systems Research. (forthcoming)
Chan, J., Jiang, Z. and Tan, B. "Understanding Pop-up Advertising: Impact of Exposure Time, Advertising Intent, and Brand Image," IEEE Transactions on Engineering Management. (forthcoming)
Tan, C. H., Teo, H. H., Benbasat, I., "Assessing Screening and Evaluation Decision Support Systems: A Resource-Matching Approach," Information Systems Research, Volume 21, Issue 2, 2010.
Jiang, Z., Chan, J., Tan, B., and Chua, W, "Effects of Interactivity on Website Involvement and Purchase Intention," Journal of the Association for Information Systems. (forthcoming)
Phang, C.W., Kankanhalli, A., Ramakrishnan, K., and Raman, K.S. “Exploring Product & Demographic Differences across Online Store Visit Strategies", European Journal of Information Systems. (forthcoming)
Song, P., Zhang C., & Xu, Y. (2009). Information technology usage transfer in the online context: A brand extension perspective, International Journal of Electronic Commerce. (forthcoming)
Chen, J., Zhang, C., & Xu, Y. (2009). Understanding the role of mutual trust in building up customer loyalty to the C2C platform provider. International Journal of Electronic Commerce. (forthcoming)
Xu, Y., & Kim, H.(2008) Order effect and vendor inspection in online comparison shopping. Journal of Retailing 84 (4) 477-486.
Cai, S. & Xu Y.(2008) Designing product list on e-commerce websites: The effect of sorting on consumer decision. International Journal of Human-Computer Interaction, Accepted for publication.
Yang Q., Huang L., & Xu Y. (2008). Role of trust transfer in E-commerce acceptance, Tsinghua Science and Technology, 13(3), 279-286.
Jiang, Z. and Benbasat, I. “Investigating the Influence of the Functional Mechanisms of Online Product Presentations,” Information Systems Research, Vol. 18, No. 4, 2007, pp. 454-470.
Jiang, Z. and Benbasat, I. “The Effects of Presentation Methods and Task Complexity on Online Consumers’ Product Understanding,” MIS Quarterly, Vol. 31, No. 3, 2007, pp. 475-500.
Manchanda, P., Dubé, J.P., Goh, K.Y., and Chintagunta, P.K., “The Effect of Banner Advertising on Internet Purchasing”, Journal of Marketing Research, 43(1), 2006, pp.98-108.
Chintagunta, P.K., Dubé, J.P., and Goh, K.Y., “Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models”, Management Science, 51(5), 2005, pp. 832-849.
Zhu J.Y. and Tan, B.C.Y. "Effectiveness of Blog Advertising: Impact of Communicator Expertise, Advertising Intent and Product Involvement," Proceedings of the International Conference on Information Systems (ICIS), Montreal, Canada, 9 to 12 December 2007.
Faculty
The faculty members involved in e-commerce research are:
