The four-year joint E-Commerce programme (EC) is offered by School of Computing (SoC) and School of Business (BIZ). The programme will have a mix of Information Technology (IT) and Business knowledge areas. Graduates of the EC programme will be in demand by companies in the E-Business space - an area large companies cannot ignore in today's new media age. E-Commerce students will develop into experts on Internet business. They will learn the basics of e-commerce, such as accounting, marketing, e-payment and e-economy, social computing, web forums and social networks, web user characteristics, e-loyalty and e-migration, and Internet technology. Students will become strategists in analysing and influencing e-commerce, such as web traffic, web opinion, virtual markets, virtual economy, electronic word of mouth, collaborative mobile and social e-commerce.
The nature of E-Commerce is dynamic, and there has been significant change over the years to the way business activities are done. Business has gone online and E-Business now spans a wide area - it is no longer just about conducting transactions online but changing the whole nature of business using information technology. This broader perspective covers not just new businesses in the online world but how existing or new offline businesses integrate the electronic channel into the business activities.
Our revised E-Commerce programme will have a mix of Information Technology (IT) and Business knowledge areas. Graduates of the new curriculum will be in demand by companies in the E-Business space - an area that companies cannot ignore in today's new media age.
In our programme, students will develop several competencies and expertise on Internet business:
|University Level Requirements||20||-|
|Programme Requirements, consisting of:
||120||Students can replace B.Comp. Dissertation with 3 IS4xxx modules. Further details of these programme requirements are available here.|