22 May 2015 Department of Information Systems & Analytics Faculty News Media

 

In a contribution for TODAY’s Science section, Associate Professor Anindya Datte from the Department of Information Systems writes that he and a group of scientists at NUS launched Mobilewalla, a media technology start-up venture. They invented an entirely new class of big-data techniques to measure app audiences. With this method, they are able to find mobile applications that have a high likelihood of possessing similar audience characteristics.

NUS News, 22 May 2015

TODAY, 22 May 2015