Dr. GOH Khim Yong
|
Associate Professor and
Head |
Department of Information
Systems and Analytics School of Computing |
|
National University of
Singapore 15
Computing Drive, Singapore 117418 Republic of Singapore |
|
E-mail:
gohky@comp.nus.edu.sg Phone: (65) 6516 2832 Fax: (65) 6779 7365 Office Location: COM2, #04-33 |
Brief Bio:
Dr. Goh Khim Yong is an
Associate Professor of Information Systems and Head of the Department of
Information Systems and Analytics at the National University of Singapore
(NUS). He received his Ph.D. degree (2005) in Business Administration
(Marketing: Economics and Quantitative Methods) from the University of Chicago,
Booth School of Business. He holds a B.Sc. (First Class Honours)
degree (1997) in Computer and Information Sciences and a M.Sc. degree (1998) in
Information Systems from the National University of Singapore.
Dr. Goh’s
research work has been published in top-ranked international academic journals
such as Management Science, Journal of Marketing Research, MISQ Quarterly, Information Systems Research, IEEE
Transactions on Engineering Management, Journal
of the Association for Information Systems, Information and Management, International
Journal of Production Research, Journal
of Interactive Marketing, and Journal
of Electronic Commerce Research. He has also presented papers at the International Conference on Information
Systems (ICIS), Annual Workshop on Information Technology
and Systems (WITS), Workshop on Information Systems and
Economics (WISE), INFORMS Conference on Information Systems
and Technology (CIST), INFORMS Marketing Science Conference, Hawaii International Conference on System
Sciences (HICSS), and Statistical Challenges in Electronic
Commerce Research (SCECR). He has
also served in the editorial board of Information
Systems Research as an associate editor, and in the program committees of
the International Conference on
Information Systems and the Pacific
Asia Conference on Information Systems as an associate editor and track
co-chair. His opinions and comments on various research findings and industry
developments have also been cited in various popular news publications or
channels such as the Straits Times, Channel NewsAsia, 联合早报, TODAY, MediaCorp TV Channel 8, Marketing
Interactive, ZDNet Asia, Capital Ideas and Investor’s Business Daily. In his teaching engagements, Dr.
Goh has instructed various students from undergraduate, post-graduate and
industry executive programmes in the NUS School of
Computing, NUS Business School, NUS Strategic Technology Management Institute,
NUS Business Analytics Centre and the University of Chicago, Booth School of
Business (Executive MBA programme). He was previously
involved in spearheading the development and launch of new NUS bachelor and
master degree programmes in Business Analytics.
Dr. Goh’s
research and teaching interests include 1) digital media marketing and
advertising, 2) social and mobile media and platforms, 3) digital platform
ecosystems and user/firm behaviors, and 4) applied econometric and data analytic
methods. In his research and consulting activities, Dr. Goh has worked on
business analytics and customer data analytics projects with various businesses
and organizations from Singapore, United States, China, Japan, Korea and
Australia, spanning industry vertical sectors such as e-commerce, interactive
digital media, social media, news print media, retailing, advertising,
government, food and beverage, healthcare and pharmaceutical sectors. Examples
of the organizations Dr. Goh has collaborated with include Alibaba, Lazada,
iMaibo.net, Johnson and Johnson, Fox Fashion, Wing Tai Retail Pte Ltd, NUS
Multi-purpose Cooperative Society Ltd, Sheng Siong Supermarket, Waraku Restaurants, Kriston Food
& Beverage Pte Ltd, Pastamania, Creative
Eateries, Privé Group, Ministry of Food (MOF),
NUS Society (NUSS), Donut Factory, Dianping.com, PepperConn,
Fractalist, Sold.sg, Triibe,
Mr. Eyewear, Hodaka Motoworld,
Cash Slide, Sephora, Singapore Press Holdings Ltd, National University Health
System (NUHS), Khoo Teck Puat Hospital, Infocomm Media Development Authority, and Workforce
Development Agency.
Research Interests:
Marketing and Advertising in Digital Media
Environments
Consumer and Firm Behaviors in Social-Mobile Media and
Digital Platforms
Competitive Product, Pricing and Promotional
Strategies in IT-mediated Markets
Economics of Media and Platforms
Econometric and Causal Impact Evaluation Methods
Teaching Interests:
Business Analytics
Economics of Information Systems and E-Commerce
Information Technology and Marketing Strategies
Quantitative Models for Information Technology and
Marketing Management