Dr. GOH Khim Yong
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Assistant Professor |
E-mail: gohky@comp.nus.edu.sg |
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Department of Information
Systems, School of Computing |
Phone: (65) 6516 2832 |
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National University of
Singapore |
Fax: (65) 6779 7365 |
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15 Computing Drive,
Singapore 117418 |
Office Location: COM2,
#04-33 |
Brief Bio:
Dr. Goh Khim Yong is an Assistant Professor in the Department of Information Systems at The National University of Singapore (NUS). He received his Ph.D. degree (2005) in Business Administration (Marketing) from The University of Chicago, Booth School of Business. He holds a B.Sc. (First Class Honours) degree (1997) in Computer and Information Sciences and a M.Sc. degree (1998) in Information Systems from The National University of Singapore.
Dr.
Goh’s research work has been published in
top-ranked international journals such as Management Science, Journal of
Marketing Research and Journal of Electronic Commerce Research. He has also
presented papers in the International Conference on Information Systems, Annual
Workshop on Information Technology and Systems, Marketing Science Conference,
Workshop on Information Systems and Economics, and Hawaii International
Conference on System Sciences. His opinions and comments on various research
findings and industry developments have also been cited in various popular news
publications or channels such as Straits Times, 联合早报, ZDNet Asia, Capital
Ideas and Investor’s Business Daily. In
his teaching engagements, Dr. Goh has instructed various students from
undergraduate, post-graduate and industry executive students in the NUS School
of Computing, NUS Strategic Technology Management Institute and the University
of Chicago, Booth School of Business (Executive MBA programme).
Dr.
Goh’s research and teaching interests include
consumer and firm behaviours in markets with network
and social interaction effects, marketing and advertising in digital media
environments, and applied econometric and data analytic methods. In his
research and consulting activities, Dr. Goh has worked on customer data
analytics projects with various businesses and organizations from Singapore,
United States, China, and Australia, spanning industry vertical sectors such as
interactive digital media, retailing, advertising, government, food and
beverage, online social networking and pharmaceutical sectors. Examples of the
companies Dr. Goh has collaborated with on these projects include Johnson and
Johnson, Fox Fashion Singapore, Waraku Restaurants, Kriston Food & Beverage Pte
Ltd, Pastamania, NUS Multi-purpose Cooperative
Society Ltd, Ministry of Food (MOF), Dianping.com, PepperConn,
Donut Factory, Fractalist, Sold.sg, CyWorld, and Workforce Development Agency.
Research Interests:
Marketing and Advertising in Digital Media Environments
Consumer & Firm Behaviors in Markets with Network and Social Interaction Effects
Competitive Product, Pricing and Promotional Strategies in IT-mediated Markets
Econometric and Markov Chain Monte Carlo Methods
Teaching Interests:
Economics of Information Systems and E-Commerce
Information Technology and Marketing Strategies
Pricing Strategies
Quantitative Models for Information Technology and Marketing Management