1. |
Introduction to Managerial Economics
- What is Managerial
Economics?
- Preliminaries
- Organizational Boundaries
- Markets
- Global Principles
- Summary
|
Samsung Electronics |
2. |
Demand
- Introduction
- Individual Demand
- Demand and Income
- Other Factors in Demand
- Market Demand
- Buyer Surplus
- Business Demand
- Summary
- Math Supplement
|
China Mobile |
3. |
Elasticity
- Introduction
- Own-Price Elasticity
- Forecasting Quantity Demanded and Expenditure
- Other Elasticities
- Adjustment Time
- Estimating Elasticities
- Summary
- Math Supplement
|
The Asian Wall street Journal |
4. |
Supply
- Introduction
- Short-Run Costs
- Short-Run Individual Supply
- Long-Run Individual Supply
- Market Supply
- Seller Surplus
- Labor Supply
- Elasticitiy of Supply
- Summary
- Math Supplement
|
Nanya and Infineon |
5. |
Competitive Markets
- Introduction
- Perfect Competition
- Market Equilibrium
- Supply Shift
- Demand Shift
- Calculating Equilibrium Changes
- Adjustment Time
- Summary
- Math Supplement
|
World Tanker Services Market |
6. |
Economic Efficiency
- Introduction
- Conditions for Economic Efficiency
- Adam Smith's Invisible Hand
- Decentralized Management
- Intermediation
- Price Ceilings
- Price Floors
- Summary
|
China's food crisis |
7. |
Costs
- Introduction
- Economies of Scale
- Economies of Scope
- Opportunity Cost
- Transfer Pricing
- Sunk Costs
- Statistical Methods
- Summary
|
Samsung Electronics and LG.Philips LCD |
8. |
Market Power
- Introduction
- Sources of Market Power
- Monopoly Pricing
- Demand and Cost Changes
- Advertising
- Market Structure
- Restraining Competition
- Monopsony
- Summary
- Math Supplement
|
Eli Lilly: Prozac |
9. |
Pricing Policy
- Introduction
- Uniform Pricing
- Complete Price
Discrimination
- Direct Segment Discrimination
- Location
- Indirect Segment Discrimination
- Bundling
- Selecting the Pricing
Policy
- Summary
- Math Supplement
|
Emirates Airlines |
10. |
Strategic Thinking
- Introduction
- Nash Equilibrium
- Randomized Strategies
- Competition or
Coordination
- Sequencing
- Strategic Moves
- Conditional Strategic Moves
- Repetition
- Summary
|
Coke Vs. Pepsi |
11. |
Externalities
- Introduction
- Benchmark
- Resolving Externalities
- Network Effects and
Externalities
- Public Goods
- Excludability
- Summary
- Math Supplement
|
AOL |
12. |
Asymmetric Information
- Introduction
- Imperfect Information
- Adverse Selection
- Appraisal
- Screening
- Auctions
- Signaling
- Contingent Payments
- Math Supplement
|
NTUC Income |
13. |
Incentives and Organizations
- Introduction
- Moral Hazard
- Incentives
- Risk
- Multiple
Responsibilities
- Holdup
- Ownership
- Organizational Architecture
- Summary
|
Airbus |
14. |
Regulation
- Introduction
- Natural Monopoly
- Potential Competitive
Market
- Asymmetric Information
- Externalities
- Public Goods
- Summary
- Math Supplement
|
North Delhi Power |
