Managerial Economics: Ivan Png

Managerial Economics, 3d edn

Ivan Png & Dale Lehman
Blackwell Publishers

Table of Contents

Table of Contents

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Chapter Title/Topics	Mini-Case
1. Introduction to Managerial Economics What is Managerial Economics? Preliminaries Timing Organization Markets Global Integration Summary	Airbus v. Boeing
2. Demand Introduction Individual Demand Demand and Income Other Factors in Demand Market Demand Buyer Surplus Business Demand Summary Math Supplement	SUVs and gasoline prices
3. Elasticity Introduction Own-Price Elasticity Forecasting Quantity Demanded and Expenditure Other Elasticities Adjustment Time Estimating Elasticities Summary Math Supplement	New York MTA Subway
4. Supply Introduction Short-Run Costs Short-Run Individual Supply Long-Run Individual Supply Market Supply Seller Surplus Labor Supply Elasticity of Supply Summary Math Supplement	Bestar, Canadian furniture manufacturer
5. Competitive Markets Introduction Perfect Competition Market Equilibrium Supply Shift Demand Shift Adjustment Time Summary Math Supplement	Frontline, independent tanker operator
6. Economic Efficiency Introduction Conditions for Economic Efficiency Adam Smith's Invisible Hand Decentralized Management Decentralized Management Summary	China's food crisis
7. Costs Introduction Economies of Scale Economies of Scope Experience Curve Opportunity Cost Transfer Pricing Sunk Costs Statistical Methods Summary	Airbus and Boeing
8. Monopoly Introduction Sources of Market Power Monopoly Pricing Demand and Cost Changes Advertising Research and Development Market Structure Monopsony Summary Math Supplement	Eli Lilly: Prozac
9. Pricing Policy Introduction Uniform Pricing Complete Price Discrimination Direct Segment Discrimination Location Indirect Segment Discrimination Bundling Selecting the Pricing Policy Summary Summary	Emirates Airlines
10. Strategic Thinking Introduction Nash Equilibrium Randomized Strategies Competition or Coordination Sequencing Strategic Moves Conditional Strategic Moves Repetition Summary	Coke vs. Pepsi
11. Oligopoly Introduction Pricing Capacity Price/Capacity Leadership Restraining Competition Antitrust (Competition) Policy Summary Math Supplement	Sprint and Nextel
12. Externalities Introduction Benchmark Resolving Externalities Network Effects and Externalities Public Goods Excludability Summary Math Supplement	General Growth REIT
13. Asymmetric Information Introduction Imperfect Information Adverse Selection Appraisal Screening Auctions Signaling Contingent Payments Math Supplement	The Hartford
14. Incentives and Organizations Introduction Moral Hazard Incentives Risk Holdup Ownership Organizational Architecture Summary	Airbus
15. Regulation Introduction Natural Monopoly Potential Competitive Market Asymmetric Information Externalities Public Goods Summary Math Supplement	Consolidated Edison