Managerial Economics, 3d edn
 

Ivan Png & Dale Lehman
Blackwell Publishers

Errata

 

Table of Contents

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Chapter 1: Introduction

Reference Correction Date

Page 11, 3 lines from bottom “the model describes the interaction of these changes." [Change “choices” to “changes”] 10/2007

Page 17, question 1(e) From the viewpoint of maximizing her total interest income, ... [Change "his" to "her"] 08/2007

Page 18, Question 6

This question refers to the internal rate of return developed in the math supplement. Consider an individual who has completed medical school but is not sure which practice field to choose. Suppose that general practice requires 3 years of additional training (residency) while general surgery requires 5 years, and that residents are paid $40,000 per year. In 2004, the average income for physicians with less than 2 years experience was $141,912 for general practice and $228,839 for general surgery. Malpractice premiums averaged $15,389 and $37,696 for the two practice areas, respectively. (Source: Bureau of Labor Statistics, Occupational Outlook Handbook.)

a. Estimate the internal rate of return for the investment in surgery relative to general practice, assuming a retirement age of 65 and that doctor is aged 26 at graduation from medical school. (Hints: Begin the IRR calculation from the time when the doctor has just completed 3 years of residency. Excel provides an IRR function.)

[Replace text with above.]

03/2007

Page 19, 3d para, next to last line “we ignore the future costs and benefits and are left with only the first year cost (including opportunity costs) 08/2007
     
Chapter 2: Demand
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Chapter 3: Elasticity
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Page 80, Question 6(b), lines 2-3

Calculate the percentage change in the total number = of miles driven in the (i) short run, and (ii) long run. [Change “impact on” = to “percentage change in”.]

03/2007


Page 80, Question 8, lines 2-4.

Assume the average discount fare increased by 10%, and that the cross-elasticity of demand for regular rides with respect to discount fares is equal to the cross-price elasticity of discount rides with respect to regular fares. [Change “prices” to “fares”.]

03/2007


Page 80, Question 8(a)

a. Suppose that the own-price elasticity for regular rides is −0.7. Based on the given information and assumptions, estimate the own-price elasticity for discount rides and the cross-price elasticity. (Hint: For simplicity, assume that total ridership is 1 million per year. Let the cross-elasticity of demand for regular rides with respect to discount fares be c. Use the change in regular ridership to calculate c. Then use c with the change in discount ridership to calculate the own-price elasticity for discount rides.)

[Correction of own-price elasticity from "-0.1" to "-0.7" and addition of hint.]

03/2007

Chapter 4: Supply
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Page 98, last paragraph For Luna Farm, table 4.6 show the long-run cost, revenue, and profit. The profit column shows that the profit reaches a maximum at a production rate of about 3,000. Referring to Figure 4.6, the precise profit-maximizing production rate is 3,400.  [Insert highlighted text.] 01/2008

Page 109, line 1 “dozen a week,......5,400 dozen a week” [Change “year” to “week”]

10/2007


Page 114, Question 7

Baker Hughes' report of monthly rig counts for U.S. states is incomplete.  Please refer to spreadsheet.

03/2007


Page 115, equation (4.12)

dS/dp = 1

[change to upper-case "S"]

08/2007

 
Chapter 5: Competitive Markets
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Page 131, Figure 5.7(b) On horizontal axis, change "12" to "10.2". 09/2007
Page 132, Figure 5.8(b) On horizontal axis, change "13" to "10.3". 09/2007
Page 134, Figure 5.9 On horizontal axis, change "12" to "10.2", and "13" to "10.3". 09/2007
Page 134, first paragraph The original equilibrium is at point a. [Change "b" to "a"]. 01/2008

Page 139, Question 5

Delete part (c)

03/2007

 
 
Chapter 7: Costs
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Page 188, Progress Check 7E

Suppose that Sol has made no commitments to the agency, or magazine, or newspaper.  Revise tables 7.7 and 7.8.  Should Sol cancel the launch?  [Delete "or newspaper".]

04/2007

Page 195, question 5(c) Does the cost per chip depend on the total quantity produced by the entire company or each factory?  [Insert "quantity"] 08/2007
Page 195, question 7 In January 2004, it bought a shipment of 1,000 Korean DVD players for $200,000 [Insert "1,000'] 08/2007
 
Chapter 8: Monopoly
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Page 209, last side-bar The profit-maximizing advertising–sales ratio is the incremental margin percentage multiplied by the advertising elasticity of demand.  [Insert “percentage”.]    

05/2008



Page 216, lines 2-4 rental margins in recordable DVDs ... incremental margin in a recordable DVD monopoly [change “floppy disk” to “recordable DVD”] 10/2007
Page 221, question 3, line 3 Source: “Telecoms Chief Sees Further Fall in Long-Distance Tariffs,” [insert "Source"] 08/2007
Page 221, question 5, line 7 Source: “Dollar General Sticks to Plan for Prosperity,” [insert "Source"] 08/2007
Page 221, question 6, line 7 Source: "For Olympic sponsors, it's on to Beijing," [insert "Source"] 08/2007
 
Chapter 9: Pricing
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Page 232, 3rd para, line 2 “Referring to figure 9.2, this balance occurs at a quantity of 5,000 seats a week." [Change “year” to “week”]. 10/2007
Page 232, 4th para, line 2 “…the demand curve from the quantity of 0 up to 5,000 seats a week." [Change “year” to “week”]. 10/2007
Page 235, 8th para, line 5 "... hence, the price of a an adult fare, a = 2,400 dirhams." [Delete "a" and change "3,200" to "2,400"] 09/2008
Page 239, "Microsoft Office", 2nd para, line 5 "highest in the U.K. and lowest in the U.S." [Change "Singapore" to "the U.S."] 09/2008
Page 250, 3rd para, line 4 "...the seller can avoid the economic inefficiency of providing a product for which the marginal cost is greater than the buyer's  benefit." [Change "less" to "greater"]. 05/2008

Page 254, Question 13, line 7

Source: "Getting better all the time," [insert "Source"]

08/2007

 
Chapter 10: Strategic Thinking
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Page 260, side-bar "A strategy is a plan for action in a situation where the parties actively consider the interactions with one another in making decisions. Consider Coke’s decision whether to raise its price. The soft drinks industry is so concentrated that it surely must consider the reactions of Pepsi and Cadbury Schweppes. Coke was making a strategic decision."  [Delete]

10/2007


Page 271, last line "… choosing the instant messaging technology”. [Change “database” to “instant messaging”]

10/2007


Page 282, box case, line 11 "the second tier was 5/8 × 24 = $15 for each Transco share”  [Replace “×” with "="]

10/2007


Page 289, Question 3, lines 7-11

Each airline believes that, if it cuts its price by 10% while the other airline maintains its price, its sales would increase by 200,000 tickets, half of which would be new flyers, while the other half will switch from the higher-priced airline. If both airlines cut their prices by 10%, then each would increase sales by 100,000 tickets, all of which would be new flyers.  [Change "100,000" to "200,000" and "50,000" to "100,000".

03/2007

 
Chapter 11: Oligopoly
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Page 296, 5th para, line 5 "… increase by 3.34% from its original level of 50%."  [Replace “0.5%” with “50%”] 10/2007
Page 296, equation (11.3) 10/2007
Page 319, question 7, line 2 57% of the world's reserves [Replace "Fifty-seven" with "57"] 08/2007

Page 320, para 5

Seller P has an analogous profit function,... [replace "Pluto" with "Seller P"]

08/2007

     
 
Chapter 12: Externalities
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Page 326, lines 6-8 Subscribing to an instant messaging service provides benefits to other people that subscribe to that service. [Delete]

10/2007

Page 350, Question 7

Source: "New rules for the new economy," [insert "Source"]

08/2007

Chapter 13: Asymmetric Information
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Chapter 14: Incentives and Organization
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Page 390, 9th line from bottom “… the worker’s effort affects the value of product sold." [Replace “number of deliveries” with “value of product sold”]

10/2007

Page 410, Question 2

Source: "Aetna to buy U.S. Healthcare..." [insert "Source"]

08/2007

     
 
Chapter 15: Regulation
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Page 420, box case, line 13 “allowed profit. Rapid demand growth has continued, with 15% growth in electricity consumption in 2004.” [Delete]

10/2007

Page 440, line 2

$50,000 + $1,000 x 9 = $59,000 [replace "∞" with "x"]

08/2007

Answers
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Page 451, 10C (1)

(40,000 x 2/5) + (40,000 x 3/5) = 40,000 [insert "x"]

08/2007

Page 451, 10C (2)

(50,000 x 2/5) + (30,000 x 3/5) = 38,000 [insert "x"]

08/2007

Page 452, second figure

Figure 10G [replace "10RQ8" with "10G"]

08/2007

     
 

Acknowledgments: Tang Yun, Zhaoli Meng, Jerry Siah, Yong Wooi Hon, Amber Oh