2nd Dimension: Time Savings.
Consumers vary in their visit frequency. For our scenarios, we ask you to think of yourself as a customer that visits the financial portal either once a day, once a week, or once a month. The financial portal will keep a record of your stock portfolio and will list the current stock prices after logging into the website.
While this requires giving up some personal information, registering saves you time when inquiring stock prices. For example, assume that it would take you 3 minutes to find and key in all stock symbols manually (without registration) and that it would take 1 minute to log into the financial portal. If you visit the financial portal daily, it takes 2 minutes longer to key in all stock symbols than logging into the website, you will save 8 hours and 20 minutes in a year (2 minutes x 5 days a week x 50 weeks) when you register with the financial portal. If you visit the financial portal weekly, you will save 1 hour and 40 minutes per year when registering over typing it in manually. If your visit frequency is monthly, you will save 24 minutes per year.