3rd Dimension: Secondary Use.
Websites may state in their privacy policy what they intend to do with your personal information and your interaction with the website. For example, the financial portal may analyze your web-usage data to optimize the website design or to learn about your preferences for products or services. This type of analyzes are called ‘Secondary Use’ as they do not facilitate the primary purpose of the financial portal, which is providing financial information and executing transactions. For our scenarios, the financial portal will state either that your information will not be used for any purpose other than facilitating stock quotations and transactions (i.e., no secondary use) or that your information may be analyzed for other purposes, such as revealing your web-usage preferences