The following scenarios describe portals that differ in the privacy policy and your anticipated usage of the portal. Here is a summary of the portal characteristics:
1. Promotion. For signing up you obtain a discount on commission fees from the financial portal for your first stock transaction. The financial portal offers a discount of
§ $5
§ $10
§ $20
2. Time Savings. You anticipate to be a repeat visitor of the portal to obtain stock price information or place stock orders and sign up to save time. You estimate that you will return to the financial portal either:
§ Once a day, realizing time savings of 8h 20min per year
§ Once a week, realizing time savings of 1h 40min per year
§ Once a month, realizing time savings of 24min per year
3. Secondary Use. Regarding the use of your personal information the portal will state either:
§ Your information will not be used for any purpose other than facilitating stock quotations or transactions
§ Your information may be analyzed for other purposes, such as revealing your web-usage preferences
4. Error. The financial portal will provide either:
§ No option to review your personal information for mistakes
§ Option to review your personal information and correct mistakes
5. Improper Access. Regarding the access to your personal information, the portal will state either:
§ No policy on access to personal information
§ Access to personal information only by authorized personnel from within the company, who have been trained in privacy issues