2nd Dimension: Visit frequency.
Consumers vary in their visit frequency. For our scenarios, we ask you to think of yourself as a customer that visits the financial portal either once a day, once a week, or once a month. The financial portal will keep a record of your stock portfolio and will list the current stock prices after logging into the website. While this requires giving up some personal information, registering saves you time when inquiring stock prices. Another advantage offered is the opportunity to customize the portal to your own personal liking.