2nd Dimension: Time Savings.
Consumers vary in their visit frequency. For our scenarios, we ask you to think of yourself as a customer that visits the healthcare portal either once a day, once a week, or once a month. You can customize the healthcare portal so that it displays the topics of your interest. For example, it may show allergy sufferers what the pollen count for grasses in your zip code are. Alternatively, it could keep you informed about the current air pollution and ozone level in your city.
While customization requires giving up some personal information, registering saves you time when inquiring healthcare information. For example, assume that it would take you 3 minutes to search for the pollution and ozone level manually (without registration) and that it would take 1 minute to log into the healthcare portal. If you visit the healthcare portal daily, it takes 2 minutes longer to search for the pollution and ozone level manually than logging into the website, you will save 8 hours and 20 minutes in a year (2 minutes x 5 days a week x 50 weeks) when you register with the healthcare portal. If you visit the healthcare portal weekly, you will save 1 hour and 40 minutes per year when registering over typing it in manually. If your visit frequency is monthly, you will save 24 minutes per year.