2nd Dimension: Visit frequency.
Consumers vary in their visit frequency. For our scenarios, we ask you to think of yourself as a customer that visits the healthcare portal either once a day, once a week, or once a month. You can customize the healthcare portal so that it displays the topics of your interest. For example, it may show allergy sufferers what the pollen count for grasses in your zip code are. Alternatively, it could keep you informed about the current air pollution and ozone level in your city. While customization requires giving up some personal information, registering saves you time when inquiring pollen/pollution/ozone level for your city. Another advantage offered is the opportunity to customize the portal to your own personal liking.