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The following scenarios describe portals that differ in the
privacy policy and your anticipated usage of the portal. Here is a summary of the portal characteristics:
- Promotion.
For signing up you obtain frequent flyer miles from the airline of
your choice. Generally frequent
flyer miles are valued at two cents, however, depending on how miles are used,
the value of a mile can vary from one cent to eight or nine cents. The
online travel agent offers either
- 250 frequent flyer miles (equivalent to $5 at 2
cents/mile)
- 500 frequent flyer miles (equivalent to $10 at 2
cents/mile)
- 1000 frequent flyer miles (equivalent to $20 at 2
cents/mile)
- Visits.
You are a frequent traveler, but you are sometimes flexible with
travel dates. You anticipate to
be a repeat visitor of the website to learn about the lowest available
fare. You estimate that you will
return to the online travel agent either:
- Once a day
- Once a week
- Once a month
- Secondary Use. Regarding the use of your personal information the portal will state either:
- Your information will not be used for any purpose other than providing travel information and facilitating purchases
- Your information may be analyzed for other purposes, such as revealing your web-usage preferences
- Error.
The online travel agent will provide either:
- No option to review your personal information for
mistakes
- Option to review your personal information and
correct mistakes
- Improper Access. Your personal information will not be accessible to people
outside the online travel agent.
For access from within the company, the portal will state either:
- No policy on access to personal information
- Access to personal information only by authorized
personnel, who have been trained in privacy issues
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