Filtered by: Social Media & Digital Business

Just in time for Christmas: How Gratify plans to make gift-giving more efficient and sustainable

24 December 2020 Department of Information Systems & Analytics , Student , News Media , Social Media & Digital Business , Digital Transformation, Platforms & Innovation

 

Half of Singapore customers admitted that they are not happy with the gifts they have received.

“To prevent such loss in economic value and environmental damage, cash is theoretically the most efficient solution. However, giving cash as a gift is crude, and could be seen as derogatory. Hence, many people have resorted to getting gift cards, which is a convenient way to gift while reducing economic waste. This explains the rapid growth trends in the gift card market,” Gratify CEO & CFO Dao Xiong Teng explains in an email to e27.

But even gift cards are not perfect.

“If we think about it, most people would remove the price tags and the receipts from their gifts before giving them out, so that the dollar value is not so glaringly in-your-face. Yet, ironically, for gift cards, the dollar value is practically the gift itself,” Teng continues. “What we need is a gift that is as flexible as a gift card, but without having the gift value blatantly apparent and crude.”

This is the opportunity that local startup Gratify aims to seize. 

Launched earlier this month, the startup builds a platform to enable customers to purchase and send gifts to their loved ones. But what sets them apart from other e-commerce platform is that they provide options for gift recipients to receive, swap the gifts, or donate it to a charity.

The platform works by enabling the customer to choose from a wide array of products on their platform. Once they have checked out and given the recipient’s details, the recipient will be notified and be given the options.

If they choose to not accept the gift, for whatever reason, they can opt to swap it with a more suitable one as available on the Gratify platform. They can also choose to donate the value of the gift to a charity organisation that the startup is partnering with.

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LiveSnippets: Writing on-the-go

22 December 2020 Department of Computer Science , Faculty , Feature , Media , Social Media & Digital Business

 

In April 2018, Hyeongcheol Kim flew to Montreal for work. The young PhD student was excited — it was his first time in the Canadian city and the conference he was about to attend was one of the biggest in his field of computer science. What’s more, Montreal was only a three hour journey from Quebec City, a place he had glimpsed many times on the small screen.

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Of beer and diapers, and other sale-boosting tricks

13 November 2018 Department of Information Systems & Analytics , Faculty , Research , Feature , Data Science & Business Analytics , Economics of IS , Social Media & Digital Business , Digital Innovation in the Service Economy

One of the most famous folklore in marketing and data mining goes like this: many years ago, Walmart noticed that on Fridays, men would head to the store, pick up some diapers for their babies and grab a six-pack at the same time. To take advantage of this, Walmart placed the diaper and beer aisles adjacent to each other, resulting in skyrocketing sales for both items.

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Online Shopping and the Science of Serendipity: NUS Computing Researcher Jack Jiang on Product Search in Social Commerce

11 October 2018 Department of Information Systems & Analytics , Faculty , Research , Feature , Data Science & Business Analytics , Social Media & Digital Business , Digital Innovation in the Service Economy

Have you ever gone to an e-commerce website with the intention of buying one specific thing, but then ended up with something totally different?

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