1. Digital Transformation small


The “Digital Transformation, Platforms, and Innovation” research theme examines the interplay of people, technology, and organizational practices that fosters digital transformation and innovation. While information technology (IT) has traditionally occupied a supporting role for organizations, new business models are emerging that have digital components embedded into their value proposition. The economic and societal shift towards this digital paradigm is referred to as “digitalization”. In this regard, digital platforms have emerged as a major organizational form in various industries including hospitality (e.g., Airbnb), social media (e.g., Facebook), transport (e.g., Uber) and software (e.g., Apple App Store). Additionally, organizational innovation of new services and products is also enabled by platforms for crowdsourcing, crowdfunding, open data, and open innovation. Companies can seize opportunities from these new ways of doing business, but the disruptive forces of digitalization also pose enormous threats for firms. Thus, the overall objectives of DISA research under this theme are to develop and test models and frameworks that improve our understanding and provide key insights to practitioners on how to manage and design digitalization efforts as well as digital platforms for innovation.


Bernard TAN TEO Hock Hai WEI Kwok Kee Atreyi KANKANHALLI Jack JIANG HAHN Jungpil GOH Khim Yong TAN Chuan Hoo CHEN Nan Stanley KOK JIN Chen
PHAN Tuan Quang OH Lih Bin TAN Wee Kek OH Hyelim UM Sungyong HENG Cheng Suang HUANG Ke-Wei Isam FAIK LIM Shi Ying QIAO Dandan ZHAI Yingda



  • GOH Khim Yong, “Quantifying the Economic Value of Live Streaming Applications: A Machine Learning and Econometric Approach”, Institute of Data Science Grant
  • HAHN Jungpil, “A Deep Understanding of Creator-Generated Contents in Crowdfunding: A Multi-Method Approach”, Ministry of Education Tier 1 Grant
  • HENG Cheng Suang, “An Investigation on IT Entrepreneurship, Government Support and the new Digital Economy”, Ministry of Education Tier 1 Grant
  • JIN Chen, “Strategies of Small and Medium-sized Enterprises (SMEs) in Service Sector in the Age of Omnichannel”, NUS Start Up Grant
  • LIM Shi Ying, “Entrepreneurial Design and Strategy of Digital Health Businesses”, NUS Start Up Grant
  • QIAO Dandan, “Financial Incentives and Online Pro-social Contributions: Identifying and Mitigating the Crowding-out Effects”, NUS Start Up Grant
  • TAN Chuan Hoo, “Open Source Software Project and its Community of Projects and People: Implications on Innovation Performance”, NUS Start Up Grant
  • TAN Chuan Hoo, “IT and Innovation: An Investigation of Small and Medium Enterprises”, Ministry of Education Tier 1 Grant
  • TEO Hock Hai, “Research on Innovating in a Digital Economy (RIDE)”, SSR Thematic Grant
  • UM Sungyong, “The Co-Evolution of Digital Ecoystems”, NUS Start Up Grant
  • WEI Kwok Kee, “User Creativity in Crowdsourcing Community: The Effects of Intrinsic Motivation, Creative Self-efficacy and Task Characteristics”, NUS Start Up Grant
  • WEI Kwok Kee, “Leveraging Leadership for Enterprise System Use: The Role of Regulatory Focus”, Ministry of Education Tier 2 Grant
  • ZHAI Yingda, “Efficient Pricing and Information Design of Digital Economies”, NUS Start Up Grant

 Selected Publications

Yi, C., Jiang, Z., Li, X., & Lu, X. (2019). Leveraging user-generated content for product promotion: The effects of firm-highlighted reviews. Information Systems Research. https://doi.org/10.1287/isre.2018.0807

Bhattacharya, P., Phan, T.Q., Bai, X., & Airoldi, E.M. (2019). A coevolution model of network structure and user behavior: The case of content generation in online social Networks. Information Systems Research30(1), 117-132. https://doi.org/10.1287/isre.2018.0790

Kim, H.W., Kankanhalli, A., & Lee, S.H. (2018). Examining gifting through social network services: A social exchange theory perspective. Information Systems Research29(4), 805-828. https://doi.org/10.1287/isre.2017.0737

Ye, H.J., & Kankanhalli, A. (2018). User service innovation on mobile phone platforms: Investigating impacts of lead userness, toolkit support, and design autonomy. MIS Quarterly42(1), 165-187. https://doi.org/10.25300/MISQ/2018/12361

Chen, Y., Bharadwaj, A., & Goh, K.Y. (2017). An empirical analysis of intellectual property rights sharing in software development outsourcing. MIS Quarterly41(1). https://doi.org/10.25300/MISQ/2017/41.1.07

Kang, K., Hahn, J., & De, P. (2017). Learning effects of domain, technology, and customer knowledge in information systems development: An empirical study. Information Systems Research28(4), 797-811.https://doi.org/10.25300/MISQ/2017/41.1.07

Lin, Z., Goh, K.Y., & Heng, C.S. (2017). The demand effects of product recommendation networks: An empirical analysis of network diversity and stability. MIS Quarterly41(2), 397-426. https://doi.org/10.25300/MISQ/2017/41.2.04

Yi, C., Jiang, Z., & Benbasat, I. (2017). Designing for diagnosticity and serendipity: An investigation of social product-search mechanisms. Information Systems Research28(2), 413-429. https://doi.org/10.1287/isre.2017.0695

Cavusoglu, H., Phan, T.Q., Cavusoglu, H., & Airoldi, E.M. (2016). Assessing the impact of granular privacy controls on content sharing and disclosure on Facebook. Information Systems Research27(4), 848-879. https://doi.org/10.1287/isre.2016.0672

Chen, Y.J., & Huang, K.W. (2016). Pricing data services: Pricing by minutes, by gigs, or by megabytes per second? Information Systems Research27(3), 596-617. https://doi.org/10.1287/isre.2016.0651

Oh, W., Moon, J.Y., Hahn, J., & Kim, T. (2016). Research note—Leader influence on sustained participation in online collaborative work communities: A simulation-based approach. Information Systems Research27(2), 383-402. https://doi.org/10.1287/isre.2016.0632

Oh, H., Animesh, A., & Pinsonneault, A. (2016). Free versus for-a-fee: The impact of a paywall on the pattern and effectiveness of word-of-mouth via social media. MIS Quarterly40(1), 31-56.

Choi, B.C., Jiang, Z., Xiao, B., & Kim, S.S. (2015). Embarrassing exposures in online social networks: An integrated perspective of privacy invasion and relationship bonding. Information Systems Research26(4), 675-694. https://doi.org/10.1287/isre.2015.0602

Goh, K.Y., Hui, K.L., & Png, I.P. (2015). Privacy and marketing externalities: Evidence from do not call. Management Science61(12), 2982-3000. https://doi.org/10.1287/mnsc.2014.2051

Kankanhalli, A., Ye, H.J., & Teo, H. H. (2015). Comparing potential and actual innovators: An empirical study of mobile data services innovation. MIS Quarterly39(3), 667-682.

Chen D., Liu X., & Faik I. (forthcoming). Trust building on charitable crowdfunding platforms: The case of Qfund. Proceedings of ICIS 2019, Munich.

Li, D., Chen, N., & Goh, K.Y. (forthcoming). Selling information when attention is limited: An empirical analysis of an online investment advisory platform. Proceedings of ICIS 2019, Munich.

Um, S.Y., Kang, D.Y., Hahn, J., & Yoo, Y. (2018). Popularity and competition in a digital platform ecosystem: A network perspective, Proceedings of ICIS 2018, San Francisco. https://aisel.aisnet.org/icis2018/innovation/Presentations/20/

Peng, X., Wang, X., Teo, H.H., & Tan, S.S.L. (2018). Friending acceptance on social media apps: Does tactile interface matter? Proceedings of ICIS 2018, San Francisco. https://aisel.aisnet.org/icis2018/hcri/Presentations/12/

Zheng, C., Chen, P., & Tan, B.C.Y. (2018). Helping adult learners to keep learning: Towards personalized interventions, Proceedings of ICIS 2018, San Francisco. https://aisel.aisnet.org/icis2018/education/Presentations/16/

Asadullah, A., Faik, I., & Kankanhalli, A. (2018). Evolution mechanisms for digital platforms: A review and analysis across platform types, Proceedings of ICIS 2018, San Francisco. https://aisel.aisnet.org/icis2018/crowd/Presentations/10/

Chen, Y., Huang, Y., & Tan, C.H. (2018). Short-term rental regulations on home-sharing platforms: What kinds of regulation are effective? Proceedings of ICIS 2018, San Francisco. https://aisel.aisnet.org/icis2018/crowd/Presentations/14/

Zhai, Y., Stinchcombe, M., & Whinston, A. (2018). Service Throttling in Cloud Computing, Proceedings of ICIS 2018, San Francisco. https://aisel.aisnet.org/icis2018/economics/Presentations/14/

Wei, S., Tang, X., Chen, X., Ke, W., & Wei, K.K. (2018). Leading for enterprise system use: A moderated mediation analysis, Proceedings of ICIS 2018, San Francisco. https://aisel.aisnet.org/icis2018/implement/Presentations/16/

Ding, D., Bhattacharya, P., Phan, T.Q., & Lu, X. (2018). The impact of peer influence on academic performance: A three-stage co-evolution model, Proceedings of ICIS 2018, San Francisco. https://aisel.aisnet.org/icis2018/education/Presentations/15/

Miao, X., & Jiang, Z. (2018). The magic of cinemagraphs: Investigation of different image formats in online product presentation, Proceedings of ICIS 2018, San Francisco. https://aisel.aisnet.org/icis2018/hcri/Presentations/3/