Filtered by: Economics of IS

Of beer and diapers, and other sale-boosting tricks

13 November 2018 Department of Information Systems & Analytics , Faculty , Research , Feature , Data Science & Business Analytics , Economics of IS , Social Media & Digital Business , Digital Innovation in the Service Economy

One of the most famous folklore in marketing and data mining goes like this: many years ago, Walmart noticed that on Fridays, men would head to the store, pick up some diapers for their babies and grab a six-pack at the same time. To take advantage of this, Walmart placed the diaper and beer aisles adjacent to each other, resulting in skyrocketing sales for both items.

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Big Data Meets Influencer Marketing: NUS Computing Researcher Tuan Q. Phan Develops “Multinetwork Approach” to Going Viral

07 September 2018 Department of Information Systems & Analytics , Faculty , Research , Feature , Data Science & Business Analytics , Economics of IS

One of biggest challenges in marketing is the task of identifying influencers in today’s large and complex social networks, such as Facebook or LinkedIn.

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