Ph.D. (Management Information Systems, University of British Columbia)
M.Mgmt. (Management Information Systems, Tsinghua University)
B.Eng. (Automotive Engineering, Tsinghua University)
B.Econ. (Enterprises Management, Tsinghua University)
651 67371

Research Areas

  • Data Science & Business Analytics
  • Digital Innovation in the Service Economy
  • Healthcare Informatics
  • Social Media & Digital Business

Research Interests

  • Social Media Analytics
  • Information Privacy
  • Human-Computer Interaction
  • Electronic Commerce
  • Experimental Design


Zhenhui (Jack) Jiang is Professor of Information Systems and Analytics at National University of Singapore and Affiliate Professor in NUS Business Analytics Centre. He was Chair of SIGHCI of Association for Information Systems (2016-17). He served as Assistant Dean (Graduate Studies) in NUS School of Computing during 2013-2016. Dr. Jiang received his Ph.D. degree (in MIS) from the University of British Columbia in 2004. His bachelor's degrees (in both Engineering and Economics) and master's degree (in Management) were obtained from Tsinghua University. Dr. Jiang’s research interests include the design and evaluation of social media, information privacy, visual analytics, electronic commerce, and human computer interaction. His work has been published in top Information Systems journals, such as MIS Quarterly, Information Systems Research, and Journal of MIS, and top Computer Science conferences, such as CHI. He has served on the editorial board of MIS Quarterly (AE), Information Systems Research (ISR), Journal of AIS (JAIS), IEEE Transactions of Engineering Management, among others. Prof. Jiang has extensive teaching experience, including EMBA teaching and Executive Education at NUS Business School and NUS Lee Kuan Yew School of Public Policy, as well as International MBA teaching at Tsinghua University. He is a special term visiting professor at Peking University, and was a visiting scholar at MIT Sloan School of Management.

Current Projects

  • Soail and Collaborative Commerce
  • Information Privacy
  • Video Advertising
  • Product Search Using User-Generated Contents
  • Eyetracking and User Behavior

Selected Publications

  • Yi, C., Jiang, Z., Li, X. and Lu, X. "Leveraging User-Generated Content for Product Promotion: The Effects of Firm-highlighted Reviews," forthcoming Information Systems Research.

  • Yi, C., Jiang, Z., and Benbasat, I. “Designing for Diagnosticity and Serendipity: An Investigation of Social Product-Search Mechanisms,” Information Systems Research, Vol. 28, No. 2, 2017, pp. 413–429.

  • Jiang, Z., Wang, W., Tan, B. and Yu, J. “The Determinants and Impacts of Aesthetic Value in Customers’ First Interaction with Websites,” Journal of Management Information Systems, Vol. 33, No. 1, 2016, pp. 229-259.

  • Choi, B., Kim, S., and Jiang, Z. “Influence of Firm’s Recovery Endeavors upon Privacy Breach on Online Customer Behavior,” Journal of Management Information Systems, Vol. 33, No. 3, 2016, pp. 904-933.

  • Yue, Y., Ma, X. and Jiang, Z. “Influence of Content Layout and Motivation on Users’ Herd Behavior in Social Discovery,” Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI), San Jose, USA, 2016.

  • Choi, B., Jiang, Z., Xiao, B. and Kim, S. “Embarrassing Exposures in Online Social Networks: An Integrated Perspective of Relationship Bonding and Privacy Invasion,” Information Systems Research, Vol. 26, No. 4, December 2015, pp. 675-694.

  • Yi, C., Jiang, Z. and Benbasat, I. “Enticing and Engaging Consumers Via Online Product Presentations: The Effects Of Restricted Interaction Design,” Journal of Management Information Systems, Vol. 31, No. 4, Spring 2015, pp. 213–242.

  • Yue, Y., Ma, X. and Jiang, Z. “Share your View: Impact of Co-Navigation Support and Status Composition in Collaborative Online Shopping,” Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI), Toronto, Canada, 2014.

  • Jiang, Z., Heng, C. and Choi, B. “Privacy Concerns and Privacy-Protective Behavior in Synchronous Online Social Interactions,” Information Systems Research, Vol. 24, No. 3, September 2013, pp. 579-595.

  • Yi, C., Jiang, Z. and Benbasat, I. “Enticing Consumers via Incomplete Product Experience: An Investigation of Online Product Interactivity Designs,” Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI), Vancouver, Canada, 2011

  • Sim, D., Ma, X., Zhao, S., Khoo, J. T., Bay, S. L., and Jiang, Z. “Farmer’s Tale: A Facebook Game to Promote Volunteerism,” Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI), Vancouver, Canada, 2011.

  • Zhu, L., Benbasat, I. and Jiang, Z. (equal contribution) "Let's Shop Online together: An Emphirical Investigation of Collaborative Online Shopping Support," Information Systems Research, Vol. 21, No. 4, pp. 872-891, 2010.

  • Chan, J., Jiang, Z. and Tan, B. "Understanding Pop-up Advertising: Impact of Exposure Time, Advertising Intent, and Brand Image," IEEE Transactions on Engineering Management, Vol. 57, No. 3, pp. 365-379, 2010. 

  • Jiang, Z., Chan, J., Tan, B., and Chua, W. "Effects of Interactivity on Website Involvement and Purchase Intention," Journal of the Association for Information Systems, Vol. 11, Issue 1, 2010, pp. 34-59.

  • Jiang, Z. and Benbasat, I. "Investigating the Influence of the Functional Mechanisms of Online Product Presentations," Information Systems Research, Vol. 18, No. 4, 2007, pp. 454-470.

  • Jiang, Z. and Benbasat, I. "The Effects of Presentation Methods and Task Complexity on Online Consumers' Product Understanding," MIS Quarterly Vol. 31, No. 3, 2207, pp. 475-500.

  • Jiang, Z. Wang, W. and Benbasat, I. "Multimedia-based Interactive Advising Technology for Online Consumer Decision Support," 8, Communications of the ACM, Vol. 48, No. 8, 2005, pp. 92-98.

  • Jiang, Z. and Benbasat, I. "Virtual Product Experience: Effects of Visual & Functional Control of Products on Perceived Diagnosticity and Flow in Electronic Shopping," Journal of Management Information Systems, Vol. 21, No.3, Winter 2004-5, pp. 111-147.

Awards & Honours

Teaching (2019/2020)