OH Hyelim

Assistant Professor
Ph.D. (Management: Information Systems, McGill University)
M.B.A. (Management Information Systems, Seoul National University)
B.A. (Library & Information Science, Minor: Business Administration, Yonsei University)
COM2-04-15
651 66732

https://sites.google.com/site/ohhlsite/

Research Areas

  • Data Science & Business Analytics
  • Economics of IS
  • Social Media & Digital Business

Research Interests

  • Business Impact of Social Media on Digital Content Consumption
  • Value Co-creation through Crowdsourcing
  • Mobile Healthcare

Profile

Dr. Hyelim Oh joined the Department of Information Systems and Analytics at the NUS School of Computing in July 2014. She received her doctorate in Management from the Desautels Faculty of Management at McGill University, and her BA and MBA from Yonsei University and Seoul National University, respectively. Prior to joining academia, she worked for various SAP consulting projects at Samsung SDS. Her works have been published in MIS Quarterly and International Conference on Information Systems (ICIS), and she won the Best Paper Award at ICIS 2013.

Current Projects

  • Value co-creation in crowdsourcing
  • Business Impact of Social Media on Digital Content Consumption
  • Mobile Healthcare

Selected Publications

  • Kankanhalli, A., Shin, J., and Oh, H. 2019. Mobile-Based Interventions for Dietary Behavior Change and Health Outcomes: A Scoping Review. Journal of Medical Internet Research, 7(1), e11312.

  • Oh, H., Animesh, A. and Pinsonneault, A. 2016. Free vs. For a Fee: The Impact of Paywall on the Pattern and Effectiveness of Word-of-Mouth via Social Media, MIS Quarterly 40(1), pp. 31-A5. 

  • Han, K., Oh, W., Im, K.S., Chang, R., Oh, H., and Pinsonneault, A. 2012. Value Co-Creation and Wealth Spillover in Open Innovation Alliances, MIS Quarterly 36(1), pp. 291-315.

  • Kok, B.C., Choi, J.S., Oh, H, and Choi, J.Y. 2019. “Sparse Extended Redundancy Analysis: Variable Selection via Exclusive LASSO,” Accepted at Multivariate Behavioral Research

  • Shin, J., Oh, H., and Kankanhalli, A. 2019. Effects of Expert- and User-Generated Evaluations on Food Product Choices via a Food Literacy App, Proceedings of International Conference on Information Systems (ICIS) 2019, Munich, Germany. 

  • Oh, H., Animesh, A. and Pinsonneault, A. 2013.  Free vs. For a Fee: The Impact of Information Pricing Strategy on the Pattern and Effectiveness of Word-of-Mouth via Social Media, Proceedings of International Conference on Information Systems (ICIS) 2013, Milan, Italy. (Best Paper Award).

Awards & Honours

  • ICIS 2013 Best Paper Award

Teaching (2019/2020)

  • IS3221: Enterprise Resource Planning Systems
  • IT1001: Introduction to Computing