OH HyelimAssistant Professor
Ph.D. (Management: Information Systems, McGill University)
M.B.A. (Management Information Systems, Seoul National University)
B.A. (Library & Information Sciences, Minor: Business Administration, Yonsei University)
- Data Science & Business Analytics
- Economics of IS
- Social Media & Digital Business
- Business Impact of Social Media on Digital Content Consumption
- Value Co-creation through Crowdsourcing
- Mobile Healthcare
Dr. Hyelim Oh joined the Department of Information Systems and Analytics at the NUS School of Computing in July 2014. She received her doctorate in Management from the Desautels Faculty of Management at McGill University, and her BA and MBA from Yonsei University and Seoul National University, respectively. Prior to joining academia, she worked for various SAP consulting projects at Samsung SDS. Her works have been published in MIS Quarterly and International Conference on Information Systems (ICIS), and she won the Best Paper Award at ICIS 2013.
- Value co-creation in crowdsourcing
- Value of social networks in social advertising
- News consumption behaviour and content strategies for media companies
Kankanhalli, A., Shin, J., and Oh, H. 2018. Mobile-Based Interventions for Dietary Behavior Change and Health Outcomes: A Scoping Review. Journal of Medical Internet Research, Accepted.
Oh, H., Animesh, A. and Pinsonneault, A. 2016. Free vs. For a Fee: The Impact of Paywall on the Pattern and Effectiveness of Word-of-Mouth via Social Media, MIS Quarterly 40(1), pp. 31-A5.
Han, K., Oh, W., Im, K.S., Chang, R., Oh, H., and Pinsonneault, A. 2012. Value Co-Creation and Wealth Spillover in Open Innovation Alliances, MIS Quarterly 36(1), pp. 291-315.
Oh, H., Animesh, A. and Pinsonneault, A. 2013. Free vs. For a Fee: The Impact of Information Pricing Strategy on the Pattern and Effectiveness of Word-of-Mouth via Social Media, Proceedings of International Conference on Information Systems (ICIS) 2013, Milan, Italy. (Best Paper Award).
Awards & Honours
- IS3221: Enterprise Resource Planning Systems
- IT1001: Introduction to Computing