13 November 2018 Department of Information Systems & Analytics , Faculty , Research , Feature , Data Science & Business Analytics , Economics of IS , Social Media & Digital Business , Digital Innovation in the Service Economy

One of the most famous folklore in marketing and data mining goes like this: many years ago, Walmart noticed that on Fridays, men would head to the store, pick up some diapers for their babies and grab a six-pack at the same time. To take advantage of this, Walmart placed the diaper and beer aisles adjacent to each other, resulting in skyrocketing sales for both items.