Have you ever struggled to learn a new language? Maybe you should spend less time trying to speak it and start singing instead!
One of the most famous folklore in marketing and data mining goes like this: many years ago, Walmart noticed that on Fridays, men would head to the store, pick up some diapers for their babies and grab a six-pack at the same time. To take advantage of this, Walmart placed the diaper and beer aisles adjacent to each other, resulting in skyrocketing sales for both items.
Have you ever gone to an e-commerce website with the intention of buying one specific thing, but then ended up with something totally different?
It was a sweltering summer morning in July 2016, and the olive grove close to the town of Andria in the Italian countryside baked silently in the 40-degree heat. But what began as a quiet morning would soon descend into chaos.