21 February 2019 Department of Computer Science , Alum , News Media

Digital marketing agency Happy Marketer Group, co-founded by NUS Computing alumnus Rachit Dayal, announced that renowned agency Dentsu Aegis Network has acquired the company. Following the acquisition, Happy Marketer will be integrated into Dentsu Aegis’ performance marketing agency Merkle Asia Pacific.

Deal Street Asia, 21 February 2019

Reuters, 21 February 2019

Business Insider, 21 February 2019

Mumbrella Asia, 21 February 2019

Marketing Interactive, 21 February 2019

Yahoo! News, 21 February 2019

e27, 21 February 2019

Marketing Magazine, 21 February 2019

Campaign India, 21 February 2019

Nation Multimedia, 21 February 2019

Dentsu, 21 February 2019