Dr. GOH Khim Yong
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Professor and Head |
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Department of Information Systems and Analytics School of Computing |
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National University of Singapore 15 Computing Drive, Singapore 117418 Republic of Singapore |
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E-mail: gohky@comp.nus.edu.sg Phone: (65) 6516 2832 Fax: (65) 6779 7365 Office Location: COM2, #04-33 |
Brief Bio:
Dr.
Goh Khim Yong is a Professor of Information Systems and Head of the Department of
Information Systems and Analytics at the National University of Singapore
(NUS). He received his Ph.D. degree (2005) in Business Administration (Marketing:
Economics and Quantitative Methods) from the University of Chicago, Booth
School of Business. He holds a B.Sc. (First Class Honours)
degree (1997) in Computer and Information Sciences and a M.Sc. degree (1998) in
Information Systems from the National University of Singapore.
Dr.
Goh’s research and teaching interests include 1) consumer and firm behaviors
in social-mobile media and platforms, 2) marketing and advertising in digital
media environments, 3) pricing and product strategies in digital and AI
innovations, and 4) econometric and causal impact evaluation methods. In his
research and consulting activities, Dr. Goh has worked on business analytics and
customer data analytics projects with various businesses and organizations from
Singapore, United States, China, Japan, Korea and Australia, spanning industry
vertical sectors such as e-commerce, interactive digital media, social media, news
print media, retailing, advertising, government, food and beverage, healthcare
and pharmaceutical sectors. These organizations include Alibaba, Lazada, iMaibo.net, Johnson and Johnson, Fox Fashion, Wing
Tai Retail Pte Ltd, NUS Multi-purpose Cooperative Society Ltd, Sheng Siong
Supermarket, Pastamania, Creative Eateries, Privé Group, NUS Society (NUSS), Dianping.com, Cash
Slide, Sephora, Singapore Press Holdings Ltd, National University Health System
(NUHS), Khoo Teck Puat Hospital, Infocomm
Media Development Authority, and Workforce Development Agency.
He
has received many awards and accolades for his research, teaching, and service
achievements and contributions. For his research, he was awarded the International
Conference on Information Systems Best Overall Conference Paper Award (2022), Best
Paper in Track (Digital and Mobile Commerce) Award (2022), Best Paper in Track
(Digital Innovation, Transformation, and Entrepreneurship) Award (2024), and Best
Research-in-Progress Paper Award Runner-Up (2014). He is also a recipient of
the China Information Economics Society, Young Scholar Innovation Award in 2016
and 2017, and a Distinguished Member of the Association for Information Systems
(AIS). In teaching, he was given the National University of Singapore, Faculty
Teaching Excellence Award in 2013-2014. In recognition of his service
contributions to education, he was conferred the Long Service Medal in 2022 and
the Public Administration Medal (Bronze) in 2025 by the Ministry of Education,
Singapore.
Dr.
Goh’s research work has been published in top-ranked international academic
journals such as Information Systems
Research, MISQ Quarterly, Management Science, Journal of Marketing Research, Journal
of the Association for Information Systems, Production and Operations Management, ACM Transactions on Management Information Systems, IEEE Transactions on Engineering Management,
Information and Management, etc. He
has also presented papers at the International
Conference on Information Systems (ICIS),
Workshop on Information Systems and
Economics (WISE), Workshop on Information Technologies and
Systems (WITS), INFORMS Conference on Information Systems
and Technology (CIST), INFORMS Marketing Science Conference, Academy of Management Annual Meeting (AOM), Hawaii International Conference on System Sciences (HICSS), and Statistical Challenges in Electronic Commerce Research (SCECR). He has also served in the
editorial board of Information Systems
Research as an Associate Editor, and in the program committees of the International Conference on Information
Systems and the Pacific Asia
Conference on Information Systems as an Associate Editor, Track Chair, and Program
Chair.
His
opinions and comments on various research findings and industry developments
have also been cited in various popular news publications or channels such as
the Straits Times, Channel NewsAsia,
联合早报, TODAY,
MediaCorp TV Channel 8, Marketing Interactive, ZDNet Asia, Capital Ideas and Investor’s
Business Daily. In his teaching engagements, Dr. Goh has instructed various
students from undergraduate, post-graduate and industry executive programmes in the NUS School of Computing, Business School,
School of Continuing and Lifelong Education, Strategic Technology Management Institute,
Advanced Computing for Executives, Business Analytics Centre, and the
University of Chicago, Booth School of Business (Executive MBA programme). He was previously involved in spearheading the
development and launch of new NUS degree programmes in
Business Analytics and Business Artificial Intelligence Systems.
Research
Interests:
Consumer and
Firm Behaviors in Social-Mobile Media and Platforms
Marketing and
Advertising in Digital Media Environments
Pricing and
Product Strategies in Digital and AI Innovations
Econometric
and Causal Impact Evaluation Methods
Teaching
Interests:
Business
Analytics
Economics of
Information Systems and E-Commerce
Information
Technology and Marketing Strategies
Quantitative
Models for Information Technology and Marketing Management