Credits: tracemeek

Phenomena and Theories of Human Computer Interaction

NUS SoC, 2012/2013, Semester I HCI Design Studio (COM1 2-02) / Tuesdays 10:00-12:00

Last updated: Sat Aug 11 13:04:13 SGT 2012 - Divvied up briefs.

Project » Pitch

When all is said and done, more is said than done. Lou Holtz

In Week 3, each mini-team will need to come up with a short 1-minute pitch. These will be videotaped, just to assist Min's grading. They will not be made public. You will be judged on both the idea and its presentation, in terms of its interestingness, relevance, recency. Don't try to find a well-defined, codified definition of what the above means -- after all theories and observations about phenomena are all models, and all models are wrong but some more usefully wrong than others.

Each team may present 1 slide (optional) to assist in their pitch. All students in class will vote on the top three mini-team pitches using whatever HCI-motivated criterion they wish; the mini-teams with top three counts of votes will be given a small prize.

You may want to refer to Prof. Zhao Shengdong's past CS 4201 project pitch assignment for tips about how to do your elevator pitch.

More detail. You'll need to do a 1-minute pitch in front of the class. Like entrepreneur's "elevator talk", your pitch's aim is to convince the audience (Min and your fellow peers) that your pitch is relevant, recent and interesting. Your project has to design something for someone, and can take the form of a website, software or embedding computing device (must be related to computing, since this is an HCI course).

In your pitch, you should state at least:

As the criteria are interestingness, relevance, and recency, it's also good if you can convincingly convey how your project idea stands out on these criteria.

You can pitch factually, by just listing the things mentioned. But if you want to be more creative, it can be potentially more interesting and fun. You can try coming up with a short skit to illustrate the problem and product. If you choose this approach, you can choose to use super lo-fi props (e.g., a sheet of paper labeled as "our product") or a line drawing on the whiteboard (sketch of a TV, or a computer, for example) to aid in your skit.

Here's the current form of the procedure for the session. It'll be at least the first part of hour of class.

  1. I will announce the order in which the mini-groups are going to present on IVLE by Friday.

  2. Each group will have approximately 30 seconds to set up. E.g., switch laptops to put up your optional slide, draw on the whiteboard.
  3. You will have to announce your project pitch title, so that your peers can recall what it is about.
  4. You will give your 1 minute pitch. It will be timed by Min. You must stop after 1 minute, or get cut off.
  5. There will be up to 1 minute for clarifications about your project pitch. These can be quick questions asked by your peers or by Min, to clarify your idea or some aspect of it.
  6. Your peers will score your pitch on their voting slips (to be provided by me at the beginning of class).

  7. I will be capturing the video from his laptop. I will give you your grades for the pitch according the the criteria within 2 weeks (but hopefully much sooner so that you can use these for your actual project ideas).