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Two modifications
¢Sparse data
lDefault Voting
•Users would agree on some items that they didn’t get a chance to rank
•Assume all unobserved items have neutral or negative ranking.
•Smoothes correlation values in sparse data
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¢Balancing Votes:
lInverse User Frequency
•Universally liked items not important to correlation
•Weight (j) = ln (# users/# users voting for item j)
¢