¡Expanding on this, Allen and Gerstberger (67) note:
l
lPerceived accessibility is the most important determinant of the overall extent to which an
information channel is used.
l
lThe more experience a user
has with a channel, the more accessible he or she will perceive it to be.
l
lAfter the user finds an accessible source of
information, he or she
will screen it on the basis of other factors (e.g., technical quality)
l
lHigh motivation to find specific information may prompt users to seek out less-accessible sources of information