lRefer to concepts using
words whose meanings are appropriate
to other completely different kinds of concepts
lExample:
corporation-as-person metaphor:
lSpeak of a corporation as if it is a person and can experience emotions, has a mind, etc.
l“That doesn’t scare Digital, which has grown to be the world’s second-largest computer maker.”
l“But if the company changed its mind, however,
it would do so for
investment reasons, the filing said.”
l