Managerial Economics by Ivan Png: Table of Contents

Table of Contents

	Chapter Title/Topics		Mini-Case
Table of contents Study guide Resource site for instructors Cases Data sources Errata Recent adoptions Endorsements	1.	Introduction to Managerial Economics Typical Issues Preliminaries Organizational Boundaries Markets Global Principles Summary	Coke vs. Pepsi: The end of a three-year price war.
	2.	Demand Introduction Individual Demand Demand and Income Other Factors in Demand Market Demand Buyer Surplus Business Demand Summary Math Supplement	Pricing America Online's unmetered service.
	3.	Elasticity Introduction Own-Price Elasticity Forecasting Quantity Demanded and Expenditure Other Elasticities Adjustment Time Estimating Elasticities Summary Math Supplement	Will the Asian Wall Street Journal's new price break even on revenue?
	4.	Supply Introduction Short-Run Individual Supply Long-Run Individual Supply Market Supply Seller Surplus Labor Supply Elasticity of Supply Summary Math Supplement	Why did Fujitsu shut its Durham, UK, plant while continuing to produce at Gresham, OR?
	5.	Competitive Markets Introduction Perfect Competition Market Equilibrium Supply Shift Demand Shift Calculating Equilibrium Changes Adjustment Time Receipts vis-à-vis Incidence Summary Math Supplement	How do OPEC's production decisions affect the oil tanker market?
	6.	Economic Efficiency Introduction Conditions for Economic Efficiency Adam Smith's Invisible Hand Decentralized Management Capital Markets Price Ceilings Price Floors Taxes Summary	Why oil will not run out in the year 2003.
	7.	Costs Introduction Economies of Scale Economies of Scope Relevance I: Opportunity Cost Relevance II: Sunk Costs Direct and Indirect Costs Statistical Methods Summary	Why did Qwest build 23 times extra capacity in its nationwide fiber-optic network?
	8.	Monopoly Introduction Sources of Market Power Monopoly Pricing Advertising Monopoly vis-à-vis Competition Restraining Competition Monopsony Summary Math Supplement	How should Eli Lilly adjust pricing and advertising when its patent on Prozac expires?
	9.	Pricing Policy Introduction Uniform Pricing Complete Price Discrimination Direct Segment Discrimination Location Indirect Segment Discrimination Bundling Selecting the Discriminating Variable Summary Math Supplement	Why did Northwest Airlines introduce a new 10-day advance purchase fare?
	10.	Strategic Thinking Introduction Nash Equilibrium Randomized Strategies Competition vis-à-vis Coordination Sequencing Strategic Moves Conditional Strategic Moves Repetition Summary	How Coke and Pepsi ended their price war.
	11.	Externalities Introduction Benchmark Resolving Externalities Network Externalities Public Goods Excludability Summary Math Supplement	Why Bill Gates could not "buy or bury" AOL.
	12.	Asymmetric Information Introduction Risk Adverse Selection Appraisal Screening Auctions Signaling Contingent Payments Math Supplement	Why NTUC Income's individual life insurance policy is eight times more expensive than the civil servant group policy.
	13.	Incentives and Organizations Introduction Moral Hazard Incentives Risk Multiple Responsibilities Holdup Vertical Integration Organizational Architecture Summary	How Airbus could save €350 million a year through corporatization.
	14.	Regulation Introduction Natural Monopoly Potentially Competitive Businesses Asymmetric Information Externalities Public Goods Summary	Why New York State required Consolidated Edison to divest all its power generating plants.