BUSINESS ANALYTICS
Turn data into insight using models, analytics, and technology.
Our Business Analytics programme equips you with the skills to uncover insights from data using statistics, analytics, and computing. You’ll learn how data is analysed, modelled, and applied to support decision-making across industries.
A background in Business Analytics prepares you for roles across a wide range of industries — from IT consultancies and marketing agencies to government bodies and high-growth startups
Why is Business Analytics under Computing?
Our Business Analytics programme is not just about business and statistics — you will learn how to use computing to analyse data for insights.
Analytics Programmes in NUS
Data Science and Analytics
Business Analytics
Business Administration
(Applied Business Analytics Major)
You could become:
Web Analyst
Analyse online consumer behaviour and make recommendations to improve overall business performance and search visibility.
IT Business Analyst
Perform analysis of financial data, conduct User Acceptance Testing (UAT) and troubleshoot any functional issues encountered.
Monetization Analyst
Analyse consumer data to draw insights and make strategic recommendations to drive customer acquisition and retention.
Business Analyst
Develop and monitor data quality metrics and help organisations achieve goals through forecasting, budgeting and financial analysis.
Market Research Analyst
Compile, analyse, and interpret marketing research data to identify problems and propose system solutions to meet business needs.
Data Scientist
Analyse readership, content and advertising data, and derive insights to develop better tailored content for readers.
and many more!
We are taught how to wrangle with big data, develop machine learning models, and then translate them into powerful business insights. I hope to use data to solve real world problems and improve businesses.
We are taught how to wrangle with big data, develop machine learning models, and then translate them into powerful business insights. I hope to use data to solve real world problems and improve businesses.
Tan Zhe Hao, Business Analytics
A quick glance at our Business Analytics programme
Specialisations
Financial Analytics
Marketing Analytics
Machine Learning-based Analytics
Programme Electives
Core Courses
Foundation
Programming Methodology, Business Analytics, Data Management & Visualisation, Calculus, etc.
Practical Experience
Internship and Capstone Project
Embark on full-time and part-time internships, develop analytics solutions for real-world clients.
IT Professionalism
Ethics, Communication and Management
Leadership, Communication, Project Management, Ethics
Specialisations
Programme Electives
Core Courses
Foundation
Practical Experience
Internship and Capstone Project
IT Professionalism
Ethics, Communication and Management
Build a strong foundation in Computing and Analytics.
Begin with foundational courses in Mathematics, Statistics, Finance, Marketing, Decision Science, Computer Science, and Infomation Systems – building a strong base in both analytics and computing.
Sample Courses
- Programming Methodology
- Calculus for Computing
- Data Structures & Algorithms
- Data Management and Visualisation
- Decision Making Methods & Tools
- Probability & Statistics
Pursue your interests with our programme electives.​
Choose from a wide range of electives that let you explore different areas of business analytics. You can focus on Business Applications, Analytics Methods, or Technology Implementation – or go deep in one of these three areas.
- Business Applications
- Analytics Methods
- Technology Implementation
Financial Analytics
Marketing Analytics
Machine Learning-based Analytics
Deepen your expertise with a specialisation...
Interested in areas such as Financial Analytics, Marketing Analytics or Machine Learning-based Analytics? Take on a specialisation to deepen your expertise in these high-demand domains.
Gain practical experience through our internship programmes..
Sharpen your skills outside the classroom by taking on one or more internships. From local multinationals to overseas startups, you’ll have plenty of options to explore.
Types of Internships
- 6-months non-graded internship
- 6-months graded internship (paired)
- Up to a year with NUS Overseas College
...and more.
Work with external organisations by developing AI solutions through industry-linked courses. Develop a prototype AI system for a business or organisation, while exploring the ethical, social and legal dimensions of AI.Â
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You’ll also sharpen your communication skills as an AI professional.
A wide variety of options to
choose from
Bachelor of Science in Business Analytics (with Honours*)
*subject to meeting requirements
Double Degree Programmes
Graduate with two Bachelor’s degrees from different disciplines.
Business Analytics & Business Administration
Business Analytics & Economics
Bachelor's & Double Master's Degree Programme
Graduate with a Bachelor’s Degree and a Master’s degree from NUS while spending two years at a French Grandes Écoles.Â
Business Analytics, Master of Computing & French Grandes Écoles Diplôme d’Ingénieur
Double Majors & Minors (Direct Entry)
Broaden your expertise by pairing your major with a second major or minor from another discipline.Â
Business Analytics & second major in Economics
Business Analytics & second major in Mathematics
Business Analytics & second major in Statistics
Business Analytics & minor in Economics
Business Analytics & minor in Entrepreneurship
Business Analytics & minor in Information Security
Business Analytics & minor in Real Estate
Business Analytics & minor in Financial Mathematics
Business Analytics & minor in Statistics
Learn more about our Business Analytics programme:
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