Managerial Economics, 2nd Edition

Ivan Png
Blackwell Publishers

 Table of Contents

 Chapter Title/Topics

Mini-Case

Table of contents

Study guide

Resource site for instructors

Cases

Data sources

Errata

Recent adoptions

Endorsements

 

1.

Introduction to Managerial Economics

  • Typical Issues

  • Preliminaries

  • Organizational Boundaries

  • Markets

  • Global Principles

  • Summary

Coke vs. Pepsi: The end of a three-year price war.

 

2.

Demand

  • Introduction

  • Individual Demand

  • Demand and Income

  • Other Factors in Demand

  • Market Demand

  • Buyer Surplus

  • Business Demand

  • Summary

  • Math Supplement

Pricing America Online's unmetered service.

3.

Elasticity

  • Introduction

  • Own-Price Elasticity

  • Forecasting Quantity Demanded and Expenditure

  • Other Elasticities

  • Adjustment Time

  • Estimating Elasticities

  • Summary

  • Math Supplement

Will the Asian Wall Street Journal's new price break even on revenue?

 

 

 

4.

Supply

  • Introduction

  • Short-Run Individual Supply

  • Long-Run Individual Supply

  • Market Supply

  • Seller Surplus

  • Labor Supply

  • Elasticity of Supply

  • Summary

  • Math Supplement

Why did Fujitsu shut its Durham, UK, plant while continuing to produce at Gresham, OR?

5.

Competitive Markets

  • Introduction

  • Perfect Competition

  • Market Equilibrium

  • Supply Shift

  • Demand Shift

  • Calculating Equilibrium Changes

  • Adjustment Time

  • Receipts vis--vis Incidence

  • Summary

  • Math Supplement

How do OPEC's production decisions affect the oil tanker market?

6.

Economic Efficiency

  • Introduction

  • Conditions for Economic Efficiency

  • Adam Smith's Invisible Hand

  • Decentralized Management

  • Capital Markets

  • Price Ceilings

  • Price Floors

  • Taxes

  • Summary

Why oil will not run out in the year 2003.

 

 

 

7.

Costs

  • Introduction

  • Economies of Scale

  • Economies of Scope

  • Relevance I: Opportunity Cost

  • Relevance II: Sunk Costs

  • Direct and Indirect Costs

  • Statistical Methods

  • Summary

Why did Qwest build 23 times extra capacity in its nationwide fiber-optic network?

8.

Monopoly

  • Introduction

  • Sources of Market Power

  • Monopoly Pricing

  • Advertising

  • Monopoly vis--vis Competition

  • Restraining Competition

  • Monopsony

  • Summary

  • Math Supplement

How should Eli Lilly adjust pricing and advertising when its patent on Prozac expires?

9.

Pricing Policy

  • Introduction

  • Uniform Pricing

  • Complete Price Discrimination

  • Direct Segment Discrimination

  • Location

  • Indirect Segment Discrimination

  • Bundling

  • Selecting the Discriminating Variable

  • Summary

  • Math Supplement

Why did Northwest Airlines introduce a new 10-day advance purchase fare?

 

 

 

10.

Strategic Thinking

  • Introduction

  • Nash Equilibrium

  • Randomized Strategies

  • Competition vis--vis Coordination

  • Sequencing

  • Strategic Moves

  • Conditional Strategic Moves

  • Repetition

  • Summary

How Coke and Pepsi ended their price war.

11.

Externalities

  • Introduction

  • Benchmark

  • Resolving Externalities

  • Network Externalities

  • Public Goods

  • Excludability

  • Summary

  • Math Supplement

Why Bill Gates could not "buy or bury" AOL.

12.

Asymmetric Information

  • Introduction

  • Risk

  • Adverse Selection

  • Appraisal

  • Screening

  • Auctions

  • Signaling

  • Contingent Payments

  • Math Supplement

Why NTUC Income's individual life insurance policy is eight times more expensive than the civil servant group policy.

 

 

13.

Incentives and Organizations

  • Introduction

  • Moral Hazard

  • Incentives

  • Risk

  • Multiple Responsibilities

  • Holdup

  • Vertical Integration

  • Organizational Architecture

  • Summary

How Airbus could save 350 million a year through corporatization.

14.

Regulation

  • Introduction

  • Natural Monopoly

  • Potentially Competitive Businesses

  • Asymmetric Information

  • Externalities

  • Public Goods

  • Summary

Why New York State required Consolidated Edison to divest all its power generating plants.