Managerial Economics,
Asia Pacific Edition

Ivan Png
Pearson Education Asia

ISBN 981-244-919-1

Managerial Economics, 3rd Edition




Table of Contents

Resource site for instructors


Data sources


Recent adoptions


Managerial Economics develops simple, practical tools and concepts for business students as well as practical managers. Written in simple, accessible style, the text-book presents the essentials of managerial economics.

It uniquely integrates the discipline to other managerial functions, including accounting, finance, human resource management, and marketing. Managerial Economics teaches students how to make better business decisions, not how to build models.

  • Each chapter opens with a real mini-case that is developed through the chapter.

  • Examples from all over the world.

  • In-depth discussion of the "new economy" throughout the book.

  • Expanded analysis of organizational boundaries and organizational architecture -- incentives, monitoring, and ownership.

Chapter mini-cases

  1. Samsung Electronics
  2. China Mobile
  3. The Asian Wall Street Journal
  4. Nanya and Infineon
  5. World tanker services market
  6. China's food crisis
  7. Samsung Electronics and LG.Philips LCD
  8. Eli Lilly: Prozac
  9. Emirates Airlines
  10. Coke vs. Pepsi
  11. AOL
  12. NTUC Income
  13. Airbus
  14. North Delhi Power

"I adopt this book over many others for several reasons. First, it is pitched at the right level of rigor and features topics that are relevant to MBA students.  

Second, it contains many questions and cases from the   real world, as opposed to artificial examples.  These help students apply economic concepts to business and management. 

Third, the examples and discussion are truly international, just as business today is global."

Leonard Cheng
Professor and Head
Department of Economics
Hong Kong U. of Science and Technology

"Professor Ivan Png's textbook “Managerial Economics” is widely used by MBA and EMBA programs in China.

Students like it because it does not rely on complicated mathematics and yet it succeeds in clearly conveying most of the important economic ideas useful for business managers.

Furthermore, it contains many real world examples that help students learn the materials and illustrate the application of economics to business decisions.

It is my first choice when teaching managerial economics."

Bai Chong En
Mansfield Freeman Chair
School of Economics and Management
Tsinghua University

"The best feature of Ivan Png's Managerial Economics is how it motivates complex ideas using actual case studies and exercises.

It is the best available introduction to microeconomics for MBA students. Although simply written, without mathematics and intricate graphs, Png covers the key topics with surprising rigour."

Arindam Das-Gupta
Professor of Economics and Finance
Goa Institute of Management