Praneeth Shalinda Adikari A. A.

Lecturer
Ph.D. (Information Systems and Analytics, National University of Singapore, Singapore, 2017)
BSc. (Hons.) in Information Technology, (University of Moratuwa, Sri Lanka, 2009)
COM2-02-48
660 12381

http://www.comp.nus.edu.sg/disa/bio/shalinda

Research Areas

  • Social Media & Digital Business

Research Interests

  • Online Advertising
  • Social Network and Information Dissemination
  • Data Driven Applications
  • Learning Analytics

Profile

Dr. Shalinda received his B.Sc. (Hons.) degree in Information Technology from University of Moratuwa, Sri Lanka in 2009. In 2013 he received the National University of Singapore (NUS) research scholarship and he obtained his Ph.D. degree in Information Systems and Analytics from School of Computing, NUS in 2017. His primary research interest lies within the field of data science especially the design of data-driven applications. Currently he works with the online advertising industry where he is researching and developing new solutions to optimize the real-time bidding process in online advertising. His research has been published in INFORMS Journal of Computing. Also he has presented his research at leading academic conferences such as the International Conference on Information Systems (ICIS), the Workshop on Information Technology and Systems (WITS) and the Pacific-Asia Conference on Information Systems (PACIS). He was awarded the best paper award at WITS 2016.

Current Projects

  • Ad network solution for real-time bidding (RTB) advertising
  • Hate speech and trend analysis in Social media
  • Crowdsourced Innovation

Selected Publications

  • Adikari, S., and Dutta, K., (2018) “A new approach to real-time bidding in online advertisements: Auto pricing strategy”, INFORMS Journal on Computing.

  • Adikari, S. (2017). Understanding the in-app advertisement effect on mobile user ad accessibility, in Pacific Asia Conference on Information Systems (PACIS), Langkawi, Malaysia.

  • Adikari, S., Hahn J., and Dutta, K., (2016). Temporal feature  grouping based campaign optimization in  Real - time bidding digital advertising, in Workshop on Information Technology and Systems (WITS), Dublin, Ireland, INFORMS.

  • Adikari, S., and Dutta, K., (2016). Selection of Ad Networks by Publishers in Mobile App Advertising, in Workshop on Information Technology and Systems (WITS), Dublin, Ireland, INFORMS.

  • Adikari, S., (2016). Use of Cultural Intelligence to Measure Influence of Online Social Networks on Cultural Adjustment. In International Conference on Cross-Cultural Design held as part of International Conference on Human Computer Interaction (HCII) Toronto, Canada, pp. 3-15.  Springer.

  • Adikari, S., and Dutta, K. (2015). Auto pricing Strategy for Real time bidding in advertising: A dynamic programming approach, in International Conference on Information Systems (ICIS), Fort Worth, USA, INFORMS.

  • Adikari, S., & Adu, E. K. (2015). Usage of Online Social Networks in Cultural Adaptation, in Pacific Asia Conference on Information Systems (PACIS), Singapore

  • Adikari, S., and Dutta, K. (2015). Real time bidding in online digital advertisement, in Design Science Research in Information Systems and Technology (DESRIST), Dublin, Ireland, Springer.

  • Adikari, S., & Dutta, K. (2014). Identifying Fake Profiles in Linkedin. In Pacific Asia Conference on Information Systems (PACIS), Chengdu, China.

  • Bogahawatte, K., & Adikari, S. (2013). Intelligent criminal identification system. In Proceedings of International Conference on Computer Science & Education (ICCSE), Colombo, Sri Lanka, pp. 633-638, IEEE.

Awards & Honours

  • NUS Research Scholarship, National University of Singapore, 2013
  • The Best Paper Award, Workshop on Information Technology and Systems (WITS), 2016, Dublin, Ireland
  • Research Achievement Award, National University of Singapore, School of Computing, 2017

Teaching (2019/2020)

  • BT4015: Geospatial Analytics
  • BT3101: Business Analytics Capstone Project
  • BT4103: Business Analytics Capstone Project
  • IS2103: Enterprise Systems Server-Side Design and Development