Praneeth Shalinda Adikari A. A.

Lecturer

  • Ph.D. (Information Systems and Analytics, National University of Singapore, Singapore, 2017)
  • BSc. (Hons.) in Information Technology, (University of Moratuwa, Sri Lanka, 2009)

Dr. Shalinda received his B.Sc. (Hons.) degree in Information Technology from University of Moratuwa, Sri Lanka in 2009. In 2013 he received the National University of Singapore (NUS) research scholarship and he obtained his Ph.D. degree in Information Systems and Analytics from School of Computing, NUS in 2017. His primary research interest lies within the field of data science especially the design of data-driven applications. Currently he works with the online advertising industry where he is researching and developing new solutions to optimize the real-time bidding process in online advertising. His research has been published in INFORMS Journal of Computing. Also he has presented his research at leading academic conferences such as the International Conference on Information Systems (ICIS), the Workshop on Information Technology and Systems (WITS) and the Pacific-Asia Conference on Information Systems (PACIS). He was awarded the best paper award at WITS 2016.

RESEARCH INTERESTS

  • Online Advertising

  • Social Network and Information Dissemination

  • Data Driven Applications

  • Learning Analytics

RESEARCH PROJECTS

RESEARCH GROUPS

TEACHING INNOVATIONS

SELECTED PUBLICATIONS

  • Adikari, S., and Dutta, K., 2018 “A new approach to real-time bidding in online advertisements: Auto pricing strategy”, INFORMS Journal on Computing.
  • Adikari, S. 2017. Understanding the in-app advertisement effect on mobile user ad accessibility, in Pacific Asia Conference on Information Systems PACIS, Langkawi, Malaysia.
  • Adikari, S., Hahn J., and Dutta, K., 2016. Temporal feature grouping based campaign optimization in Real - time bidding digital advertising, in Workshop on Information Technology and Systems WITS, Dublin, Ireland, INFORMS.
  • Adikari, S., and Dutta, K., 2016. Selection of Ad Networks by Publishers in Mobile App Advertising, in Workshop on Information Technology and Systems WITS, Dublin, Ireland, INFORMS.
  • Adikari, S., 2016. Use of Cultural Intelligence to Measure Influence of Online Social Networks on Cultural Adjustment. In International Conference on Cross-Cultural Design held as part of International Conference on Human Computer Interaction HCII Toronto, Canada, pp. 3-15. Springer.
  • Adikari, S., and Dutta, K. 2015. Auto pricing Strategy for Real time bidding in advertising: A dynamic programming approach, in International Conference on Information Systems ICIS, Fort Worth, USA, INFORMS.
  • Adikari, S., & Adu, E. K. 2015. Usage of Online Social Networks in Cultural Adaptation, in Pacific Asia Conference on Information Systems PACIS, Singapore
  • Adikari, S., and Dutta, K. 2015. Real time bidding in online digital advertisement, in Design Science Research in Information Systems and Technology DESRIST, Dublin, Ireland, Springer.
  • Adikari, S., & Dutta, K. 2014. Identifying Fake Profiles in Linkedin. In Pacific Asia Conference on Information Systems PACIS, Chengdu, China.
  • Bogahawatte, K., & Adikari, S. 2013. Intelligent criminal identification system. In Proceedings of International Conference on Computer Science & Education ICCSE, Colombo, Sri Lanka, pp. 633-638, IEEE.

AWARDS & HONOURS

  • NUS Research Scholarship, National University of Singapore, 2013

  • The Best Paper Award, Workshop on Information Technology and Systems (WITS), 2016, Dublin, Ireland

  • Research Achievement Award, National University of Singapore, School of Computing, 2017

MODULES TAUGHT

BT4015
Geospatial Analytics
BT4103
Business Analytics Capstone Project
IS2103
Enterprise Systems Server-side Design and Development