COM2-02-36
660 11733
Vivek Sundar MAGESH
Lecturer- PhD (Quantitative Marketing), National University of Singapore, 2016-2021
- MBA (PGDM), IIM-Trichy, 2013-2015
- B.Tech (EEE), National Institute of Technology, Tiruchirappalli
RESEARCH AREAS
RESEARCH INTERESTS
Social Media
Developing Economies
New Product Diffusion
RESEARCH PROJECTS
RESEARCH GROUPS
TEACHING INNOVATIONS
SELECTED PUBLICATIONS
AWARDS & HONOURS
MODULES TAUGHT
BT4103
Business Analytics Capstone Project
BT4211
Data-Driven Marketing