COM2-02-36
660 11733

Vivek Sundar MAGESH

Lecturer

  • PhD (Quantitative Marketing), National University of Singapore, 2016-2021
  • MBA (PGDM), IIM-Trichy, 2013-2015
  • B.Tech (EEE), National Institute of Technology, Tiruchirappalli

RESEARCH INTERESTS

  • Social Media

  • Developing Economies

  • New Product Diffusion

RESEARCH PROJECTS

RESEARCH GROUPS

TEACHING INNOVATIONS

SELECTED PUBLICATIONS

AWARDS & HONOURS

MODULES TAUGHT

BT4103
Business Analytics Capstone Project
BT4211
Data-Driven Marketing