COM2-02-36
660 11733
Vivek Sundar MAGESH
Lecturer (Educator Track)- PhD (Quantitative Marketing), National University of Singapore, 2016-2021
- MBA (PGDM), IIM-Trichy, 2013-2015
- B.Tech (EEE), National Institute of Technology, Tiruchirappalli
NUS Email Address: vsm@nus.edu.sg
RESEARCH AREAS
RESEARCH INTERESTS
Social Media
Developing Economies
New Product Diffusion
RESEARCH PROJECTS
RESEARCH GROUPS
TEACHING INNOVATIONS
SELECTED PUBLICATIONS
AWARDS & HONOURS
COURSES TAUGHT
BT4211
Data-Driven Marketing
IS2218
Digital Platforms for Business