Blackwell Publishers
ISBN 9781405160476
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Blackwell Publishers ISBN 9781405160476 |
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Chapter mini-cases
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"The text is well-written and accessible. The case studies are fantastic - so often authors oversell the examples, but they are just right in this book. They are treated as illustrations rather than evidence. The introductory examples in each chapter are outstanding." Kenneth Corts, Rotman School of Management, University of Toronto |
"The level is exactly right for my MBA and P-MBA students. I think it is very important, at the MBA level, to have context-specific questions and Png and Lehman have met this test. The case studies are an extremely valuable component of the book." Brian Kench, John H. Sykes College of Business, University of Tampa
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"We recommend this text because it provides high-quality exposition of complex topics using numerous relevant and informative case examples. It continues to be well-organized and excellently explained." Edward Jones, Management School and Economics, University of Edinburgh |