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Professional Certificate

Professional Certificate in Digital Business Analysis

Programme Structure


Course NameCourse ScheduleMode of DeliveryTGS Reference Number
Business Analysis Planning and Strategy Analysis5, 8 and 9 January 2026 | 9 am - 5.30 pmClassroom LearningTGS-2025056679
Requirement Modeling and Digital Solution Design15 and 16 January 2026 | 9 am - 5.30 pmClassroom LearningTGS-2025057725
Digital Solutioning and Delivery22 and 23 January 2026 | 9 am - 5.30 pmClassroom LearningTGS-2025056805
  • Duration: 7 days
  • Please click on the individual courses for more details.

Programme Overview

Digital Business Analysis is crucial for businesses looking to leverage technology to improve their operations, stay competitive, and meet the evolving needs of their customers. Digital Business Analysis is important for several reasons:

  • Identifying business needs: Digital business analysis helps to identify the needs of the business and its customers. By understanding the needs, businesses can develop digital solutions that meet those needs and add value to the customers
  • Streamlining processes: Digital business analysis helps to streamline business processes by identifying areas where technology can be used to automate tasks and reduce manual effort. This can result in cost savings, increased efficiency, and improved accuracy
  • Increasing competitiveness: Digital business analysis helps businesses to stay competitive by identifying new technologies and digital solutions that can be implemented to improve the customer experience, streamline operations, and increase revenue
  • Improving customer experience: Digital business analysis helps businesses to better understand their customers’ needs and preferences, allowing them to develop digital solutions that meet those needs and enhance the customer experience
  • Ensuring compliance: Digital business analysis helps businesses to ensure compliance with regulations and industry standards by identifying areas where technology can be used to automate compliance processes and reduce the risk of errors

This course is designed to provide participants with the skills and knowledge needed to lead digital transformation projects and drive business success through the effective use of digital technologies and tools.

Programme Objectives

This Professional Certificate will equip learners with the following competencies:

  • Learn what Business Analysis is & skillsets needed to be a Business Analyst
  • Learn to carry out Business Analysis Planning, Monitoring and Strategy Analysis
  • Learn to specify the business requirements and the steps involved in Requirement Analysis and Design definition
  • Learn to verify and validate the business requirements
  • Learn to define solution options and recommend solution
  • Learn to identify & manage Stakeholders
  • Learn what vendor assessment process is and how to carry it out
  • Learn to analyse and evaluate a digital solution

Job Role Readiness

It will prepare learners in the following job roles to perform their responsibilities more effectively. It will also prepare learners for the following job roles:

  • Business Analyst
  • Product Management
  • Product Development

Who Should Attend

  • This programme is designed for mid-career PMETs and individuals looking to pivot into Business Analyst roles.
  • Professionals who plan to be a Business Analyst that is capable of integrating Business, Customer and Technology to produce digital products that the market needs.

Prerequisites

Diploma (or equivalent).

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This programme is part of

  • Advanced Professional Certificate in Business Analytics

    • Funding Available for Courses Under this Professional Certificate

  • SkillsFuture Funding
  • SkillsFuture Credit
  • Enhanced Training Support
  • SFEC
  • PSEA

    • Instructors


    A/Prof Danny Poo

    A/Prof Danny Poo

    Dr Danny Poo brings over 40 years of expertise in Software Engineering, Information Technology, and Management. He has been actively involved in research and consultancy in areas such as Big Data Analytics, Information Management, and Healthcare Analytics. A highly regarded speaker at industry seminars, Dr. Poo has also led numerous in-house training sessions and provided consultancy services to organisations both locally and regionally. Dr Poo is the author of several influential books on topics including Object-Oriented Software Engineering, Java Programming, Enterprise JavaBeans, Python Programming, and Computer Programming and Algorithms with Python. His extensive teaching credentials include specialised knowledge in:
    • Data Strategy
    • Data Storytelling and Visualization
    • Big Data Analytics
    • Machine Learning and AI
    • Enterprise Digital Transformation and AI
    • Data Management, Governance, and Architecture
    • Software Engineering
    • Information Technology Project Management
    • Health Informatics and Healthcare Analytics
    • Healthcare Informatics Leadership

    Mr Jim Lim Shien Min

    Mr Jim Lim Shien Min

    Mr Jim Lim Shien Min is the founder of 59stVentures, an organisation focusing on leveraging expertise, experiences and connections of senior technology executives to create a positive social impact for society. He is currently the APAC Head of Health Ecosystem with the Zuhlke Group where he is helping the company expand its offerings to healthcare ecosystem players regionally. Prior to this, Jim was leading NCS Healthcare’s business and was involved in a few Covid-related initiatives including Community Care Facilities and public health systems. Before Covid, Jim was the founding CEO for Good Doctor Technology, a joint venture between PingAn Good Doctor from China and Grab. He joined the company as its first employee to set up its businesses in Indonesia and Singapore. Jim is currently an adjunct lecturer at the National University of Singapore (NUS), Singapore University of Social Sciences (SUSS), Huawei University and the FinTech Academy. He also sits on the board of startup companies in China, Taiwan, Singapore and India. Before his tenure at Good Doctor, Jim served as the Global Senior Director within the Group Chief Transformation Office at Huawei Technologies. In this role, he acted as the Regional Chief Technology Officer for strategic digital transformation projects across the APAC region. His focus encompassed various industries, including Telecommunications and Smart Nation/City initiatives, as well as domains such as Cloud Computing and Big Data. Additionally, Jim contributed to aspects such as Business Modelling and Design Thinking. Prior to joining Huawei, Jim was the CBE (Client Business Executive) at Amdocs where he held full P&L responsibilities spanning sales, delivery and operations. He was with Amdocs for nine years and was previously the Senior Director, Business Strategy and Sales Engineering in APAC, who set up the regional delivery team and was responsible for all accounts presales and strategic business development activities within Amdocs APAC. Jim was Techmahindra Presales and Delivery Group Head for APAC who set up its regional delivery centers and presales teams. Jim also established partnerships with other vendors such as Huawei and Oracle while serving as Country Manager for Greater China. Prior to this role, Jim was a project and JV manager and a senior consultant at Accenture, with solid experiences in large-scale business transformation programmes in SingTel, Telekom Malaysia and Starhub. With over 24 years of consulting, advisory and ICT industry experiences in business, customer and project management, Jim brings his wealth of experience providing strategic, business and technological advice to global clients. Jim holds an MBA (Distinction) from Manchester Business School and a B. Eng (Hons) in Electrical and Electronics Engineering from Nanyang Technological University. He is also a certified Project Management Professional and a seasoned company spokesman for media and analysts. He is currently the Vice President for Cloud Security Alliance Singapore Chapter, a global mentor for PingAn Technology Innovation Center, an industry mentor for ICT with Young NTUC, a Senior Fellow appointed by SUSS and an Executive Education Fellow at NUS Computing Executive Education.

    Ms Samantha Sow

    Ms Samantha Sow

    Ms. Samantha Sow is currently a Senior Lecturer in the department of Information Systems and Analytics at the National University of Singapore (NUS). She has over 8+ years of experience in Business Analytics and Data Science and she conducts training for both government agencies and corporate clients. Before joining NUS, she lectures at Temasek Polytechnic, teaching Business Analytics and Data Science to professionals, managers and executives (PMEs). Prior to being an academia, Samantha worked in the research and development at Infineon Technologies. Her research and project areas include Business Analytics, Data Mining, Predictive and Prescriptive Analytics. She has a passion for engaging and inspiring participants to enhance their workplace analytics capabilities and increase business intelligence quotient within their organisations. Her interests lie in the applications of data analytics, predictive modelling and optimization techniques to derive actionable insights for commercial effectiveness. She is familiar with typical analytics tools such as Python, R, and SAS, SPSS and Tableau. She also has working knowledge in the area of Analytics, Data Science and Machine Learning. Samantha completed her Master of Education from University of Sheffield and graduated from the National University of Singapore with a Bachelor’s in Engineering, First Class Honours. She has also completed THEC (Teaching in Higher Education) and ACTA (Advanced Certificate in Training and Assessment). She is a member of the adult associate educator (AEN) by Institute for Adult Learning (IAL), Singapore. Her certifications include: Microsoft Certified Azure Data Scientist Associate. Microsoft Certified Data Analyst Associate. SAS Certified Predictive Modeller in SAS Enterprise Miner. Tableau Certified Desktop Specialist.

    Programme Fees


    Singapore Citizens Singapore PRs Enhanced Training Support for SMEs International Participants
    39 years old or younger 40 years old or older
    S$3,923.50 S$2,593.50 S$3,923.50 S$2,593.50 S$7,248.50
    1. Total Nett Programme Fee Payable, including GST, after additional funding from various funding schemes.
    2. Participants must fulfill at least 75% attendance and pass all assessment components for all short courses within a professional certificate in order to be eligible for SSG funding.
    3. The applicable funding is for Singaporeans and Singapore PRs. This is subject to change and in accordance with SSG funding guidelines as of course commencement.
    4. Maximum Candidature Period: Candidates who enrol for the professional certificates must complete the programme within three years from the start of their course. 
    5. For more information on class cancellations and refunds, please visit our Terms and Conditions page. 

    Other Information

    Software Requirements

    • Administrator rights for their laptops and their laptop can connect to the Internet
    • Powerpoint & Excel required
    • Proper laptop with at least windows 10 – no chromebook, no tablet. For Mac, should be High-Sierra onwards