COM3-02-33
660 12365

ZHAI Yingda

Assistant Professor

  • Ph.D (Economics, University of Texas at Austin)
  • M.Sc (Economics, Baylor University)
  • B.A (Finance, Shandong University)

Yingda Zhai is an Assistant Professor in the Department of Information Systems and Analytics at the School of Computing at the National University of Singapore (NUS). Prior to joining NUS, he earned his PhD and MSc in Economics from The University of Texas at Austin. His research concentrates on the topics in economics of information systems, including pricing and contract theory, IT market design, queueing theory, cloud computing and the ride-sharing industry. His primary research interest lies in understanding the pricing, resource allocation, and market design of the IT industry where information system plays a pivotal role.

RESEARCH INTERESTS

  • Digital Economy and Market Design

  • Pricing Strategy in Digital Market

  • Information Design in Sharing Economy

  • Cloud Platform and Ride-Sharing Market

RESEARCH PROJECTS

The Value of Social Connection and Trust in Online Societies

This project investigates trust's role in bridging online divides and boosting social commerce. It investigates empathy's impact on polarization and analyzes data to understand trust's societal and economic benefits, aiming to inform strategies for combating online tribalism.


RESEARCH GROUPS

TEACHING INNOVATIONS

SELECTED PUBLICATIONS

AWARDS & HONOURS

  • Faculty Teaching Excellence Award 2021, 2022

MODULES TAUGHT

BT4212
Search Engine Optimization and Analytics
BT5126
Hands-on with Business Analytics