ZHAI Yingda

Assistant Professor
Ph.D (Economics, University of Texas at Austin)
M.Sc (Economics, Baylor University)
B.A (Finance, Shandong University)
660 12365

Research Areas

  • Digital Transformation, Platforms & Innovation
  • Computational Social Science

Research Interests

  • Digital Economy and Market Design
  • Pricing Strategy in Digital Market
  • Information Design in Sharing Economy
  • Cloud Platform and Ride-Sharing Market


Yingda Zhai is an Assistant Professor in the Department of Information Systems and Analytics at the School of Computing at the National University of Singapore (NUS). Prior to joining NUS, he earned his Ph.D and M.Sc. in Economics from The University of Texas at Austin. His research concentrates on the topics in economics of information systems, including pricing and contract theory, IT market design, queuing theory, cloud computing and ride-sharing industry. His primary research interest lies in understanding the pricing, resource allocation, and market design of IT industry where information system plays a pivotal role.

Current Projects

  • Mechanism Design in Large Cloud Computing Systems
  • Fleet Redeployment in Ride-Sharing Economy: An Information Design Approach
  • Selling Airfare as Options: Airline Price Dispersion with Seat Capacity

Selected Publications

Awards & Honours

Teaching (2020/2021)

  • IS5126: Hands-on with Applied Analytics
  • BT1101: Introduction to Business Analytics