Professional Certificate in Digital Transformation – Digital Marketing and e-Commerce

Professional Certificate

Professional Certificate in Digital Transformation – Digital Marketing and e-Commerce

Programme Structure

Course Name	Course Schedule	Mode of Delivery	TGS Reference Number
Digital Marketing	To be advised	Synchronous e-Learning	TGS-2022014564
	To be advised	Classroom Learning	TGS-2021007492
Introduction to e-Commerce	To be advised	Synchronous e-Learning	TGS-2021007493
	To be advised	Classroom Learning	TGS-2021007493

Programme Overview

With the sudden need to transform digitally due to the current situation, companies do not have the luxury of time to test and experiment their digitalisation journey. Therefore, companies need to know what are key considerations for decision making in the online and ecommerce space, how to shorten execution timeline by understanding different aspects of digital marketing, and what are some key building blocks in developing their eCommerce strategy.

Programme Objectives

In this PC, participants will learn how to grow business revenue with innovative digital marketing and e-commerce.

They will learn:

The fundamentals of digital marketing
Overview of different aspects of digital marketing e.g.
- Paid advertising
- Search Engine Optimisation
- Sales Conversion Optimization
- Google Analytics
The concept of Marketing Funnel
Marketing Metrics & Campaign Evaluation
Understand e-commerce insights and trends
eCommerce: Brand.com vs Marketplace
Appreciation of different eCommerce web builder platforms. E.g.
- WordPress + WooCommerce
- Shopify
- Self-built
Appreciation of different eCommerce marketplace

At the end of the programme, participants will be able to:

Develop and implement a digital marketing strategy for their product lines
Learn how to read and understand data from analytics tools and gain actionable insights to enhance their digital marketing strategy
Develop and implement an e-commerce strategy

Job Role Readiness

It will prepare learners for the following job roles:

Digital Marketing & E-Commerce Executive
Digital Operations Manager
Digital Project Manager

Who Should Attend

Professionals who are moving into digital marketing and e-commerce projects & operations functions.

Prerequisites

At least a diploma (or equivalent) with managerial exposure.

Enquire

Funding Available

SWDA Funding

Enhanced Training Support

SkillsFuture Credit

SFEC

PSEA

Testimonials

This course is helpful in preparing for a start up.

Christopher Tan

Great introductory course for beginners without any knowledge in Digital Marketing. Various concepts are taught and this will be beneficial to the participants when embarking on a career in Digital Marketing. Ms Audrey Ling is extremely knowledgeable and provided many real world examples to provide better clarity to various concepts taught.

Shawn Chang

Great place to learn digital marketing.

Zen Kuik Cher Nee

Very insightful course to learn about essential knowledge in digital marketing.

Wu Youzhang

Great course which provided insights on current digital marketing technologies, trends and developments.

Edmund Choo

Good introductory course on digital marketing.

Ang Liang

I have learnt a lot about digital marketing and Audrey had provided useful tips and tools.

Titus Lim

Programme Fees

Singapore Citizens		Singapore PRs	Enhanced Training Support for SMEs	International Participants
39 years old or younger	40 years old or older	Singapore PRs	Enhanced Training Support for SMEs	International Participants
S$1,945.65	S$755.65	S$1,945.65	S$755.65	S$6,485.50

Total Nett Programme Fee Payable, including GST, after additional funding from various funding schemes.
Participants must fulfill at least 70% attendance and pass all assessment components for all short courses within a professional certificate in order to be eligible for SWDA funding.
The applicable funding is for Singaporeans and Singapore PRs. This is subject to change and in accordance with SWDA funding guidelines as of course commencement.
For more information on class cancellations and refunds, please visit our Terms and Conditions page.

NOTE

As AI and emerging technologies continue to reshape industries and transform workforce skill requirements, we are refreshing our programme portfolio to ensure our offerings remain relevant, responsive, and aligned with evolving industry needs.

As outlined on our website since December 2025, the Advanced Professional Certificate (APC) and Professional Certificate (PC) programmes will be phased out by June 2026. As part of this transition, we are developing and introducing new courses and learning opportunities to help learners acquire the skills needed to thrive in a rapidly changing environment. A selected number of existing individual courses will also continue to be offered.

To explore our upcoming courses and learning opportunities, please visit: https://www.comp.nus.edu.sg/executive-education/upcoming-courses/. For any enquiries, please contact us at socx@nus.edu.sg.

Other Information

Insights

Singapore’s digital penetration rate will exceed 93% by 2025 (Statista.com, 2022). Any entity, be it commercial or non-commercial, across various industries has seen it a priority to establish a digital presence. If you are in a company or plan to start a company which intends to digitally drive sales, get leads or bring awareness, then this is a course for you to participate in.
Audrey Ling, Instructor

E-commerce sales in Singapore are expected to reach US$14 billion (S$19.6 billion) by 2027
The Straits Times, 2022

Digital consumers in Southeast Asia are expected to account for about 88% of the population – or 402 million people – by 2027
Meta and Bain & Company’s SYNC Southeast Asia Report 2022

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