GOH Khim YongAssociate Professor
Head, Department Of Information Systems and Analytics
- Ph.D. (Business Administration, Marketing: Economics & Quantitative Methods, The University of Chicago, 2005)
- M.Sc. (Information Systems, National University of Singapore, 1998)
- B.Sc. (Computer & Information Sciences, 1st Class Honours, National University of Singapore, 1997)
Dr. Goh Khim Yong is an Associate Professor of Information Systems and Head of the Department of Information Systems and Analytics at the National University of Singapore (NUS). He received his Ph.D. degree (2005) in Business Administration (Marketing: Economics and Quantitative Methods) from the University of Chicago, Booth School of Business. He holds a B.Sc. (First Class Honours) degree (1997) in Computer and Information Sciences and a M.Sc. degree (1998) in Information Systems from the National University of Singapore. Dr. Goh’s research and teaching interests include 1) digital media marketing and advertising, 2) social and mobile media and platforms, 3) digital platform ecosystems and user/firm behaviors, and 4) applied econometric and data analytic methods. In his research and consulting activities, Dr. Goh has worked on business analytics and customer data analytics projects with various businesses and organizations from Singapore, United States, China, Japan, Korea and Australia, spanning industry vertical sectors such as e-commerce, interactive digital media, social media, news print media, retailing, advertising, government, food and beverage, healthcare and pharmaceutical sectors. Examples of the organizations Dr. Goh has collaborated with include Alibaba, Lazada, iMaibo.net, Johnson and Johnson, Fox Fashion, Wing Tai Retail Pte Ltd, NUS Multi-purpose Cooperative Society Ltd, Sheng Siong Supermarket, Waraku Restaurants, Kriston Food & Beverage Pte Ltd, Pastamania, Creative Eateries, Privé Group, Ministry of Food (MOF), NUS Society (NUSS), Donut Factory, Dianping.com, PepperConn, Fractalist, Sold.sg, Triibe, Mr. Eyewear, Hodaka Motoworld, Cash Slide, Sephora, Singapore Press Holdings Ltd, National University Health System (NUHS), Khoo Teck Puat Hospital, Infocomm Media Development Authority, and Workforce Development Agency. Dr. Goh’s research work has been published in top-ranked international academic journals such as Management Science, Journal of Marketing Research, MISQ Quarterly, Information Systems Research, IEEE Transactions on Engineering Management, Journal of the Association for Information Systems, Information and Management, International Journal of Production Research, Journal of Interactive Marketing, and Journal of Electronic Commerce Research. He has also presented papers at the International Conference on Information Systems (ICIS), Annual Workshop on Information Technology and Systems (WITS), Workshop on Information Systems and Economics (WISE), INFORMS Conference on Information Systems and Technology (CIST), INFORMS Marketing Science Conference, Hawaii International Conference on System Sciences (HICSS), and Statistical Challenges in Electronic Commerce Research (SCECR). He has also served in the editorial board of Information Systems Research as an associate editor, and in the program committees of the International Conference on Information Systems and the Pacific Asia Conference on Information Systems as an associate editor and track co-chair. His opinions and comments on various research findings and industry developments have also been cited in various popular news publications or channels such as the Straits Times, Channel NewsAsia, 联合早报, TODAY, MediaCorp TV Channel 8, Marketing Interactive, ZDNet Asia, Capital Ideas and Investor’s Business Daily. In his teaching engagements, Dr. Goh has instructed various students from undergraduate, post-graduate and industry executive programmes in the NUS School of Computing, NUS Business School, NUS Strategic Technology Management Institute, NUS Business Analytics Centre and the University of Chicago, Booth School of Business (Executive MBA programme). He was previously involved in spearheading the development and launch of new NUS bachelor and master degree programmes in Business Analytics.