Filtered by: Digital Innovation in the Service Economy

Here’s to better apps for all of us

12 November 2019 Department of Information Systems & Analytics , Faculty , Research , Feature , Digital Innovation in the Service Economy

This is a scenario that’s probably familiar to many of us: You touch down at your long-awaited holiday destination, collect your luggage, and step outside the airport, raring to go. Now you need to find your way to the Airbnb, so you whip out your phone and plug the address into Google Maps. Or Apple Maps, or Waze, or MapQuest, or Maps.Me, or HERE WeGo.

Learn more ...


Power to the consumer — user innovation drives new apps for mobile phones

14 June 2019 Department of Information Systems & Analytics , Faculty , Feature , Digital Innovation in the Service Economy

In 1958, a curious sight began appearing on the sidewalks of California. People were taking apart roller skates, attaching them to the underside of wooden planks, sometimes boxes, and whizzing down the streets.

Learn more ...


Of beer and diapers, and other sale-boosting tricks

13 November 2018 Department of Information Systems & Analytics , Faculty , Research , Feature , Data Science & Business Analytics , Economics of IS , Social Media & Digital Business , Digital Innovation in the Service Economy

One of the most famous folklore in marketing and data mining goes like this: many years ago, Walmart noticed that on Fridays, men would head to the store, pick up some diapers for their babies and grab a six-pack at the same time. To take advantage of this, Walmart placed the diaper and beer aisles adjacent to each other, resulting in skyrocketing sales for both items.

Learn more ...


Online Shopping and the Science of Serendipity: NUS Computing Researcher Jack Jiang on Product Search in Social Commerce

11 October 2018 Department of Information Systems & Analytics , Faculty , Research , Feature , Data Science & Business Analytics , Social Media & Digital Business , Digital Innovation in the Service Economy

Have you ever gone to an e-commerce website with the intention of buying one specific thing, but then ended up with something totally different?

Learn more ...