There’s power in hierarchy — but not what you expect
27 August 2019
Department of Information Systems & Analytics
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Faculty
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Feature
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Economics of IS
These days, it seems that whenever you’re thirsty and in need of a quick caffeine pick-me-up, there’s always a Starbucks close by — whether you’re running errands locally in the Singapore heartlands of Bedok, or climbing the Badaling section of the Great Wall of China. Starbucks’ ubiquity isn’t just a figment of your imagination, it’s a fact backed by the firm’s latest sales figures.
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Of beer and diapers, and other sale-boosting tricks
13 November 2018
Department of Information Systems & Analytics
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Faculty
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Research
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Feature
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Data Science & Business Analytics
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Economics of IS
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Social Media & Digital Business
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Digital Innovation in the Service Economy
One of the most famous folklore in marketing and data mining goes like this: many years ago, Walmart noticed that on Fridays, men would head to the store, pick up some diapers for their babies and grab a six-pack at the same time. To take advantage of this, Walmart placed the diaper and beer aisles adjacent to each other, resulting in skyrocketing sales for both items.
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