Filtered by: Data Science & Business Analytics

Big Data Meets Influencer Marketing: NUS Computing Researcher Tuan Q. Phan Develops “Multinetwork Approach” to Going Viral

07 September 2018 Department of Information Systems & Analytics , Faculty , Research , Feature , Data Science & Business Analytics , Economics of IS

One of biggest challenges in marketing is the task of identifying influencers in today’s large and complex social networks, such as Facebook or LinkedIn.

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