[The Business Times] ‘Never about making money in the first place’: Razer steps up AI push with NUS gaming lab
Never about making money in the first place" is how Razer's chief strategy officer Li-Meng Lee described the company's investment logic behind the new Razer-NUS Joint AI Research Lab, in the Business Times' 5 August piece framing the partnership through Razer's broader push to build a software and AI layer around its hardware business.
The Razer-NUS Joint AI Research Lab will draw on NUS' AI research capabilities and Razer's product expertise to explore what the article termed gaming artificial narrow intelligence (GANI), a category of AI models built for interactive digital environments. Applications cited included generating context-aware objectives and dialogue during gameplay, and adjusting difficulty in live matches to sustain engagement and fairness.
The lab houses 15 to 20 researchers from the NUS School of Computing, with Razer staff supporting projects on an ad hoc basis. Three research pillars were named: core model innovation, real-time content systems, and advanced personalisation.
NUS Associate Professor Ooi Wei Tsang, director of the research lab, was quoted on the division of contributions: "NUS brings the smarts, the talent, the pipeline to help build what we're trying to envision here. What Razer brings is real-world adoption of these use cases." The article confirmed intellectual property arising from the research will be jointly owned by Razer and NUS.
Market research firm InsightAce Analytic projects the value of AI in gaming will grow from US$4.2 billion in 2025 to US$66.8 billion by 2035, a figure cited in the piece.