Have you ever struggled to learn a new language? Maybe you should spend less time trying to speak it and start singing instead!
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One of the most famous folklore in marketing and data mining goes like this: many years ago, Walmart noticed that on Fridays, men would head to the store, pick up some diapers for their babies and grab a six-pack at the same time. To take advantage of this, Walmart placed the diaper and beer aisles adjacent to each other, resulting in skyrocketing sales for both items.
Have you ever gone to an e-commerce website with the intention of buying one specific thing, but then ended up with something totally different?
It was a sweltering summer morning in July 2016, and the olive grove close to the town of Andria in the Italian countryside baked silently in the 40-degree heat. But what began as a quiet morning would soon descend into chaos.
One of biggest challenges in marketing is the task of identifying influencers in today’s large and complex social networks, such as Facebook or LinkedIn.
Steeped in every culture since the beginning of time are legendary figures of mythical proportions. The Greeks and Romans had Hercules, the Celts had King Arthur, and the Chinese had Sun Wukong. The tech world we live in today is no exception, and one figure that looms large is Satoshi Nakamoto.
2 March 2018 - If you ask renowned roboticist and Stanford University Professor Oussama Khatib whether robots would replace human jobs in the future, he will tell you it is not robots that we should fear.
It is the 28th of July 2016. A crowd is gathered around a marked off area near the entrance of Level 2, COM1. Among them are NUS President, Professor Tan Chorh Chuan, and NUS Provost, Professor Tan Eng Chye.
03 April 2017 - Simple solutions to complex problems. This was the mantra that Associate Professor Tan Chuan Hoo kept returning to in the discussion of his paper, Sequentiality of Product Review Information Provision: An Information Foraging Perspective, which was published in MIS Quarterly in 2016.
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